Mesolivia Olive Oil Packaging by Antonia Skaraki

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DESIGN DETAILS

DESIGN NAME:
Mesolivia

PRIMARY FUNCTION:
Olive Oil Packaging

INSPIRATION:
Mesolivia awakens the memories of the pure and traditional methods used to extract olive oil. It is the reminiscence of what the lands of the Mediterranean can provide.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The idea behind the packaging design was the olive tree bark. Designed to resemble the most important tree for the Greek culture and Mediterranean civilization, Mesolivia is not just an olive oil brand, is the symbolization of the cultivation and life resource of an entire civilization, from ancient times ‘till now. the design team explored the concept of traditional values and everything that connects people with their land, and fuses them with the essence of the tree bark itself.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in September 2020 in Athens and finished in April 2021 in Athens, and was exhibited in supermarkets and local stores in MAy 2021.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Carton Packaging

SPECIFICATIONS / TECHNICAL PROPERTIES:
Paper Packaging Width 150 x Depth 150 mm x Height 300mm

TAGS:
Olive, oil, packaging, nature, wood, forest, trunk

RESEARCH ABSTRACT:
There was no research for this project

CHALLENGE:
The packaging wants to show the know-how of the cultivators, in order to remind the consumer of the traditional values and importance associated with the olive oil and further connect them with their land. The packaging seems to be created directly from the olive oil bark. It is also made to be fully sustainable, keep the oil fresh without letting any light source alter it’s quality and with a no-drip system.

ADDED DATE:
2022-05-06 13:28:16

TEAM MEMBERS (2) :
Creative Director - Antonia Skaraki and Senior Graphic Designer - Andreas Deskas

IMAGE CREDITS:
Image #1 : Photographer Andreas Deskas, Main Image.
Image #2 : Photographer Andreas Deskas.
Image #3 : Photographer Andreas Deskas.
Image #4 : Photographer Andreas Deskas.
Image #5 : Photographer Andreas Deskas.

PATENTS/COPYRIGHTS:
No patent

CLIENT/STUDIO/BRAND DETAILS
	NAME: Elgeka PROFILE: Elgeka is a Greek company with expertise in logistics.

AWARD DETAILS
	Mesolivia Olive Oil Packaging by Antonia Skaraki is Runner-up for A' Design Award in Packaging Design Category, 2022 - 2023. · Read the interview with designer Antonia Skaraki for design Mesolivia here. · Press Members: Login or Register to request an exclusive interview with Antonia Skaraki. · Click here to register inorder to view the profile and other works by Antonia Skaraki.