The Gravity Cinema by Oft Interiors Ltd.

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DESIGN DETAILS
DESIGN NAME:
The Gravity

PRIMARY FUNCTION:
Cinema

INSPIRATION:
It is human instinct to explore, to discover, and to build. In CINE SKY Cinema, we seek resonance, an experience about outer space and life.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
the project was born along with the commercial upgrade of vanke plaza in longgang, shenzhen. longgang vanke plaza carries out fine adjustment and reform in three aspects, including reorganizing the brand, reconstructing the spatial scene and optimizing the service system.through reconstructing and innovating the spatial scene, the solid bond with consumers is reinforced and the consumption experience enhanced.

OPERATION / FLOW / INTERACTION:
Oft Interiors takes story and experience as the core of the design of Longgang CINE SKY Cinema. By telling a outer space roaming story to link the content, Oft Interiors creates an immersive experience from the content, which becomes the value of the mall to upgrade the closed loop.

PROJECT DURATION AND LOCATION:
The project started in Summer 2020 in Shenzhen, China and finished in December 2021 in Shenzhen, China.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
CINE SKY Cinema is an important part of this upgrade, based on this, "space scene reconstruction" has become an important gene of CINE SKY Cinema. At the same time, material properties need to be considered in the selection of materials, due to needs of the commercial space environment to be continuously maintained and the necessity to further reduce the maintenance cost in the later period.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Materials: marble, aluminum, fabric, carpet, glass, coaching and painting.

TAGS:
cinema, entertainment, public, leisure

RESEARCH ABSTRACT:
Oft Interiors uses three scenes, "Big Bang", "Star Trek" and "Unknown Planet - Solaris”, to show a clear story line, perfectly combining space, story and scenes, and projecting emotions and instincts in the space, brilliantly completing the scene proposition of the CINE SKY cinema and writing this surreal space epic.

CHALLENGE:
The challenge we face is mainly how to transform the concept of upgrading consumer transformation into telling a good space opera story and providing consumers with a more immersive movie-going experience.

ADDED DATE:
2022-04-28 12:29:03

TEAM MEMBERS (3) :
CM Jao, Ken Cheung and Tammy Au

IMAGE CREDITS:
All images used in the submission was taken by Sean

PATENTS/COPYRIGHTS:
Copyrights belong to Oft Interiors Ltd., 2022

Visit the following page to learn more: http://oftinteriors.com


CLIENT/STUDIO/BRAND DETAILS
NAME:
Cinesky

PROFILE:
Break the original technology With a new attitude and international first-class viewing facilities Enjoy the ultra-luxurious VIP hall and the super shocking laser IMAX hall There is also the first Cinema Barco special effects hall in Shenzhen Bringing you unprecedented and unique enjoyment CINESKY is committed to guaranteeing the quality of cinema viewing on the basis exquisite style experience and comfortable service into one Leading the new concept of leisure cinema viewing! ​



NOMINATION DETAILS

The Gravity Cinema by Oft Interiors Ltd is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

The Gravity Cinema by Oft Interiors Ltd is Winner in Interior Space and Exhibition Design Category, 2022 - 2023.



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