Al Mocha Port Coffee Packaging by Elena Gamalova

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DESIGN DETAILS
DESIGN NAME:
Al Mocha Port

PRIMARY FUNCTION:
Coffee Packaging

INSPIRATION:
The inspiration came from the story behind the brand name and the coffee provenance. Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.

OPERATION / FLOW / INTERACTION:
In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.

PROJECT DURATION AND LOCATION:
The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Aluminum Stand Up Pouch, flat bottom, quad seal.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 125 mm x Depth 80 mm x Height 195 mm 250 grams

TAGS:
specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging

RESEARCH ABSTRACT:
The port of Al Mokha is considered one of the oldest ports in the Arabian Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries. Mocha and Mocachino take the name from this port. It reached its peak in the seventeenth century.

CHALLENGE:
The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.

ADDED DATE:
2022-03-30 07:01:16

TEAM MEMBERS (1) :


IMAGE CREDITS:
Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova

Visit the following page to learn more: http://shorturl.at/gyzS0


CLIENT/STUDIO/BRAND DETAILS
NAME:
Al Mocha Port

PROFILE:
Al Mocha Port imports and exports specialty coffee and accessories. The brand values traditional cultivation, made by small producers, and coffee unique in flavor and aroma.



NOMINATION DETAILS

Al Mocha Port Coffee Packaging by Elena Gamalova is a Nominee in Packaging Design Category.

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AWARD DETAILS

Al Mocha Port Coffee Packaging by Elena Gamalova is Winner in Packaging Design Category, 2021 - 2022.



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COMMENTS
Giulia Esposito Comment #15814 on December 28, 2022, 3:32 am
I am absolutely impressed with "Al Mocha Port" – a stunning and thoughtfully crafted piece of packaging design. Not only is the design incredibly eye-catching, but it is also incredibly functional. Every detail has been carefully considered and the result is a beautiful, balanced and perfectly proportioned design. It is clear that a great deal of effort has gone into creating this piece, and it has certainly paid off. I am delighted to see someone receive recognition for their hard work and dedication to design excellence. Congratulations to Elena Gamalova for winning the A' Design Award for this work!
Paul Williams Comment #65681 on January 4, 2023, 12:38 am
Wow, Al Mocha Port is simply stunning! This award-winning packaging design is truly remarkable and deserves the A' Design Award. It is perfect in its simplicity and conveys the perfect combination of modernity and tradition. The coffee illustration on the sides exudes the attentive attitude of the manufacturer and attracts the attention of the customer. Each pouch is bright and perceptible, making it easy to make a choice purchase. This is an example of excellent design and a perfect representation of the brand's deeply rooted expertise. Congratulations to the designer for receiving the A' Design Award!
Paul Phillips Comment #76681 on January 4, 2023, 5:54 am
As a design enthusiast, I must say that I am truly impressed by the unique properties behind Elena Gamalova's award-winning work for Al Mocha Port. The simplicity and clarity of the front side, combined with the attention-grabbing coffee illustration, really stands out. It's clear that a lot of thought and effort has gone into creating a product that is both attractive and practical. The vibrant colors and easy-to-understand packaging make it easy to find the right coffee blend. It's no wonder that this work has been recognized with the A' Design Award. Congratulations to Elena Gamalova for the well-deserved recognition!
Elena Petrenko Comment #79659 on January 4, 2023, 7:33 am
This packaging design evokes a sense of history and heritage while also being modern and appealing.
Adam Harris Comment #87194 on January 4, 2023, 1:22 pm
What a fantastic design! Al Mocha Port is truly a work of art and a great example of how thoughtful and creative packaging design can be. The attention to detail, the use of colors and the illustration of coffee on the sides, are all elements that make this design stand out. It's clear that a lot of research and thought went into this project and the end result is remarkable. Congratulations to the designer for creating such an amazing piece of work!
Chloe Turner Comment #93034 on January 4, 2023, 7:51 pm
What a beautiful and inspiring piece of design! The story behind Al Mocha Port and the provenance of the coffee it celebrates is brought to life with this coffee packaging design. I love the way the design evokes a sense of tradition and history, with muted tones and intricate detailing that reflects the age of this ancient port. It's a wonderful example of how design can bring stories to life in a meaningful and impactful way, and it's no surprise to me that this work was recognized with an A' Design Award.
Mark Allen Comment #94922 on January 4, 2023, 10:56 pm
This work is an incredible example of how packaging design can tell a story and create an emotional bond with the target audience. The use of color, illustration and a clean design help to capture the attention of the customer, while still being understandable and not overly complicated. The inspiration behind the design, with references to the history of the port, is a great way to make the product stand out from the competition.

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