Urbrew FirstWort001 Craft Brew Package by Grantz Zhu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Urbrew FirstWort001 PRIMARY FUNCTION: Craft Brew Package INSPIRATION: The road culture /motorcycle culture UNIQUE PROPERTIES / PROJECT DESCRIPTION: The punch of the package, the Orange line together with the license plate pay tribute to motorcycle/road culture, and the extending vertical structure shows a strong feeling of speed, claiming the attitude of Urbrew Firstwort001: always being "On the road". Different from the decorative and layered design of craft beers of the old days, the orange line and cut-edged shoulder flash a strong visual impression and make it revolutionary and iconic. The whole design reflects the smell of "Superflat" OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: 24mm*7mm*7mm TAGS: road, motorcycle, beer, Craft brew RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2022-03-29 15:11:00 TEAM MEMBERS (1) : Grantz Zhu, Sola Wang, Ma deqiang. IMAGE CREDITS: Grantz Zhu, 2021. |
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| AWARD DETAILS | |
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Urbrew Firstwort001 Craft Brew Package by Grantz Zhu is Winner in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Grantz Zhu. · Click here to register inorder to view the profile and other works by Grantz Zhu. |
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