Half Production Brand Identity by Chin Hock Cong

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DESIGN DETAILS
DESIGN NAME:
Half Production

PRIMARY FUNCTION:
Brand Identity

INSPIRATION:
Half Production is a photography and videography studio. The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity. The logo is inspired by the action of pouring the water.



UNIQUE PROPERTIES / PROJECT DESCRIPTION:
When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for. Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need. The whole visual identity revolves around the oval icon, shaped by the water form.

OPERATION / FLOW / INTERACTION:
Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.

PROJECT DURATION AND LOCATION:
The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Visual Identity Design.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Branding, Graphic Design, Visual Identity

RESEARCH ABSTRACT:
Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.

CHALLENGE:
The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations

ADDED DATE:
2022-03-29 09:09:26

TEAM MEMBERS (1) :
Chin Hock Cong

IMAGE CREDITS:
Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021

PATENTS/COPYRIGHTS:
Copyrights belong to Creator Design Studio, 2021-2022.

Visit the following page to learn more: https://www.facebook.com/creatords


CLIENT/STUDIO/BRAND DETAILS
NAME:
Creator Design Studio

PROFILE:
Creator Design Studio specializes in four different fields including branding, graphic design, interior design and architecture. Creator Design Studio focuses on two big elements - CREATIONS and TRANSFORMATION. We professionally assist new businesses and brands to create their stories, products and visions into reality. Through our creative marketing strategy, we transform existing businesses and brands to a whole new identity by providing a full coverage of graphic design, interior design, website design, photography, printing & installation and video filming. We don't only focus on design, we also understand client's needs. We integrate creativity and imagination to create a cohesive visual enjoyment.



NOMINATION DETAILS

Half Production Brand Identity by Chin Hock Cong is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Half Production Brand Identity by Chin Hock Cong is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.



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