Greentown Ideal City Experience Center by NATURE TIMES ART DESIGN

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DESIGN DETAILS
DESIGN NAME:
Greentown Ideal City

PRIMARY FUNCTION:
Experience Center

INSPIRATION:
The design draws on local distinctive natural and cultural elements, and the flowing light and shadows reflect the fusion of modern Oriental spirit and traditional ethnic civilization.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The project is the experience center of a residential development in Urumchi, Xinjiang, the largest province in China. It is a modern interpretation of ideal urban lifestyle in west China, enjoying beautiful natural sceneries including open, undulating mountains and winding rivers and embracing a unique cultural context.

OPERATION / FLOW / INTERACTION:
Objects in the space provide a subtle tactile, physical and visual experience, and the profound design languages are expressed in an implicit manner. The project leverages modern, differentiated design techniques to merge natural beauty and cultural spirit, people and nature, aiming to create a space filled with poetic scenes, life passion and colors.

PROJECT DURATION AND LOCATION:
The project started in March 2021 in Urumchi, China and finished in December 2021.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Metal grille-style screen collides with natural beige-hued stone materials, hence establishing a connection between artificiality and nature, modernity and tradition.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Area: 1,900 ㎡

TAGS:
interior, experience center, show space, nature times art, greentown

RESEARCH ABSTRACT:
Shadows, colors and rhythms are blended into a sequence of geometric forms, which are abstract expressions of natural objects. The kid’s play area on 1F takes children to a magic journey. The green tones symbolize local vast grassland and wilderness. The snowy-colored, lamb-textured seats and the cloud-shaped suspended lamps draws a simple, interesting picture that cattle and sheep are exposed as wind blows grass.

CHALLENGE:
The sense of fluidity extends to the paper-made decorative lighting fixture on the wall, which features sand dunes-like shape and texture and seems to be blown by heavy winds. Its inherent artistic energy complements the large-volume red floral art installation with Oriental characteristics, well achieving the integration of virtuality and reality.

ADDED DATE:
2022-03-29 03:12:41

TEAM MEMBERS (3) :
Interior design: Nature Times Art Design Co., Ltd., Interior decoration design: Nature Times Art Aesthetics and Chief designers: Wei Jinjing, Wei Yaocheng, Zhang Huichao

IMAGE CREDITS:
Photography: Qin Zhaoliang

Visit the following page to learn more: https://mp.weixin.qq.com/s/u6wj32ICUmLLDFK1dV 8NjA


CLIENT/STUDIO/BRAND DETAILS
NAME:
NATURE TIME ART DESIGN CO., LTD

PROFILE:
Established by a team of designers who combine artistry with experience, Nature Times Art Design provides a diverse range of services, including boutique architectural design, interior design, furniture and furnishings. We work closely with each client to understand and meet their requirements while crafting distinctive design solutions that express the unique characteristics of each project. Our designs embody the essence of the East, using the philosophy of nature as a source to create spaces that sit in harmony with their environment. Approaching each project as a work of art, we draw inspiration from both Eastern and Western elements, and constantly break away from tradition and convention to create contemporary design concepts that are unique and original.



NOMINATION DETAILS

Greentown Ideal City Experience Center by Nature Times Art Design is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Greentown Ideal City Experience Center by Nature Times Art Design is Runner-up for A' Design Award in Interior Space and Exhibition Design Category, 2021 - 2022.



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