Buddy Workwear Brand Identity by Pilotfisch GmbH and Co. KG |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Buddy Workwear PRIMARY FUNCTION: Brand Identity INSPIRATION: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers. OPERATION / FLOW / INTERACTION: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market. PROJECT DURATION AND LOCATION: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022. |
PRODUCTION / REALIZATION TECHNOLOGY: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding SPECIFICATIONS / TECHNICAL PROPERTIES: Brochures DIN A4 TAGS: buddy, workwear, sustainability, identity, brand, manufacture, Germany RESEARCH ABSTRACT: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality. CHALLENGE: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life. ADDED DATE: 2022-03-27 20:07:10 TEAM MEMBERS (1) : Pilotfisch GmbH & Co. KG IMAGE CREDITS: Photography: Fotografie Witte Wattendorff GmbH, Münster |
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| Visit the following page to learn more: http://www.buddy-workwear.de | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Buddy Workwear Manufaktur PROFILE: buddy has experience in workwear since 1925. The friendly team takes care of every customer requirement and offers the right solutions - including advice. Buddy doesn't have customers, buddy has friends. Friends who value good workwear, sustainability and regional production. |
| AWARD DETAILS | |
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Buddy Workwear Brand Identity by Pilotfisch Gmbh and Co. Kg is Winner in Advertising, Marketing and Communication Design Category, 2021 - 2022.· Read the interview with designer Pilotfisch GmbH and Co. KG for design Buddy Workwear here.· Press Members: Login or Register to request an exclusive interview with Pilotfisch GmbH and Co. KG. · Click here to register inorder to view the profile and other works by Pilotfisch GmbH and Co. KG. |
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