DESIGN NAME: Rooeein
PRIMARY FUNCTION: Packaging
INSPIRATION: Rooeein is a very special and unique project. The leaves drive the consumer insight into the nature easily. Car filters brings clear air for engine exactly like that leaves do in nature.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: This project is one of the most successful projects we have in our portfolio.
Because we were able to create the whole branding process by creating and designing a distinctive package and deliver effective messages to the audience that also affected their attention to the environment, and this point of our attention and responsibility for the development of culture. And increased a community's attention to environmental issues.
OPERATION / FLOW / INTERACTION: this project started with a very deep research about how filters work. Using biometric technique to find core idea and this drive design way into nature.
PROJECT DURATION AND LOCATION: This project was start at Oct 2019 and ended on Dec 2021
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: All visual communications, advertising, promotions and other integrated communication methods of marketing, branding and advertising of this brand were planned and implemented based on this philosophy.
SPECIFICATIONS / TECHNICAL PROPERTIES: This project has a great variety of dimensions
TAGS: Filters, Air and Oil, Industrial Packaging, Creative Design
RESEARCH ABSTRACT: The main idea emerged from the heart of the image of a road passing through a dense forest, and even led to the formation of the brand's colorful identity.
CHALLENGE: The main challenge of this project is about finding a new and unique powerful element that knows with everyone.
ADDED DATE: 2022-03-27 14:54:45
TEAM MEMBERS (2) : Design Director: Iman Ale Mozaffar and Creative Director: Matin Mirzaei
IMAGE CREDITS: Photographer: Iman Ale Mozaffar
PATENTS/COPYRIGHTS: Copyright 2022 Rooeein co. All right reserved.
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