Happy Tiger Year Chinese New Year Gift Envelope 拜年紅包 by Hu Jijun

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DESIGN DETAILS
DESIGN NAME:
Happy Tiger Year

PRIMARY FUNCTION:
Chinese New Year Gift Envelope 拜年紅包

INSPIRATION:
The inspiration comes from people's good wishes for the Year of the Tiger, and during this epidemic, everyone yearns for freedom and wild life, full of fashion sense.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The gift envelope design uses the simple golden tiger graphic design as the main visual identification symbol, implying beauty and abundance. With colorful red tiger pattern as the base, it shows individuality. The overall design is full of New Year and trendy flavors. It integrates traditional culture and new Chinese design style into one place, reflecting the peaceful scene of people living and working in peace and contentment today.

OPERATION / FLOW / INTERACTION:
Lucky exchange

PROJECT DURATION AND LOCATION:
The project started in December 2021 finished in January 2022 in Shanghai.

PRODUCTION / REALIZATION TECHNOLOGY:
screen printing, hot stamping

SPECIFICATIONS / TECHNICAL PROPERTIES:
170mm X 90mm

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2022-03-25 01:48:57

TEAM MEMBERS (1) :


IMAGE CREDITS:
Hu Jijun , 2021.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Shanghai Institute of Visual Arts - DreameticDesign

PROFILE:
Shanghai Institute of Visual Art, Fudan University (shorted as SIVA), launched in Sept. 2005, is a new Art & Design Institute with independent legal status approved by National Ministry of Education, under Fudan University. In 2013, SIVA was updated to an independent non-governmental higher education and the official name was changed to Shanghai Institute of Visual Art. Dreamatic Design is a premier branding strategy and design studio based in Shanghai, serving clients across China and internationally.



NOMINATION DETAILS

Happy Tiger Year Chinese New Year Gift Envelope 拜年紅包 by Hu Jijun is a Nominee in Giftware Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Happy Tiger Year Chinese New Year Gift Envelope 拜年紅包 by Hu Jijun is Runner-up for A' Design Award in Giftware Design Category, 2021 - 2022.



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