DESIGN NAME: Mid Autumn Festival Gift Tea
PRIMARY FUNCTION: Packaging
INSPIRATION: In China, the moon can be represented by gold, while in the sky, I use International Klein Blue. The whole tea box is a circle, which means reunion in China.
The box for storing tea inside is filled with eight metal cans. These eight metal cans embody the eight shapes of the moon.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Mid-Autumn Festival is a very special festival in China. everyone will give friends what they think is good. In the design, a beautiful combination of blue and gold, a pale golden moon pattern and beautiful blessing words are used to construct a whole figure, which represents perfection and reunion. Open the box, there are eight metal boxes with tea in them. Eight boxes correspond to eight moon shapes. There is a full moon in the middle, which represents the meaning of hope reunion.
OPERATION / FLOW / INTERACTION: At that time, eight shapes and eight shape names of the ancient moon corresponded to eight cans of tea.
PROJECT DURATION AND LOCATION: The project started in January 2021 in Beijing and finished in August 2021 in Beijing.
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: I use International Klein Blue and Gold. The box for storing tea inside is filled with eight metal cans. These eight metal cans embody the eight shapes of the moon.
SPECIFICATIONS / TECHNICAL PROPERTIES: Width 300mm x Depth 300mm x Height 50mm
TAGS: Tea, Gift, Premium, Blue, Moon
RESEARCH ABSTRACT: Adding the traditional Chinese Mid-Autumn Festival culture in ancient times into the design can make more people understand our Mid-Autumn Festival culture.
CHALLENGE: how to make the product conform to modern international aesthetics while retaining the ancient Chinese traditional elements.
ADDED DATE: 2022-03-24 10:41:33
TEAM MEMBERS (1) :
IMAGE CREDITS: Li Jiuzhou, 2021.
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