Hightail Packaging by Angela Spindler

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DESIGN DETAILS
DESIGN NAME:
Hightail

PRIMARY FUNCTION:
Packaging

INSPIRATION:
The inspiration for the project was based on the concepts of freedom and simplicity both associated with riding motorbikes. The product is designed to give you greater freedom with your hair and the simplicity is the ease with which it can be used, both of which needed to be translated directly in to the packaging itself.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Name creation and tone of voice as well visual identity and packaging design for an innovative motorbike helmet accessory. Brief criteria included, having unisex appeal. packaging that could be reused, high product visibility and light weight to ensure cost effective freight costs.

OPERATION / FLOW / INTERACTION:
Simple tear apart packaging with a zip lock closure for reuse.

PROJECT DURATION AND LOCATION:
2017-2019, Sydney Australia

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The sleek and unique multi-layered film pouch we have designed met all of the client’s requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Gravure printing Packaging: Zip lock Foil pouch - PET Foil and PE Foil, printed with 4 spot colours with a matte varnish and spot UV gloss varnish Offset printing Instruction Booklet: Single sided coated paper board, printed 4 spot colours with a machine varnish and Spot UV gloss varnish

TAGS:
Pouch Packaging, Packaging Design, Branding Design, Logo Design, Packaging Inspiration, Hightail Packaging Design

RESEARCH ABSTRACT:
Research around behaviour and attitudes of bike riders was necessary to identify best means of communication benefits of the product. The product of the packaging was key to supporting all of the clients criteria. For product visibility we selected a frosted film, to highlight the black product we laminated a red film to the reverse side of the foil. Using foil, coloured film and frosted film together enabled us to achieve the exact look we wanted and reduce the number of cylinders required to print, therefore affording the client reduced production costs.

CHALLENGE:
The project spanned over a two year period, due to the product development, which made maintaining continuity of thought more challenging.

ADDED DATE:
2022-03-24 03:35:16

TEAM MEMBERS (3) :
Angela Spindler - Creative Director/Designer, Anna Lee - Copy writer and Anneke Decker - Finished artist/technical illustrator

IMAGE CREDITS:
Angela Spindler, 2021.

Visit the following page to learn more: https://www.wearedepot.com.au


CLIENT/STUDIO/BRAND DETAILS
NAME:
Depot Creative

PROFILE:
Packaging design that builds brands. Depot is an independent packaging design agency, established in 2002. We’re specialists in our field, choosing to stick with what we do best without getting stuck in our ways. We focus on food, drinks, fragrance, beauty and wellness and lifestyle because a lifetime of being immersed in these categories is where our experience comes into its own. We team up with visionary clients because they value the difference we bring to the mix. We always challenge and seek out the difference to ensure our designs remain in the mind and heart of consumers. We’re Depot, the packaging thinkers, creators and innovators.



NOMINATION DETAILS

Hightail Packaging by Angela Spindler is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Hightail Packaging by Angela Spindler is Winner in Packaging Design Category, 2021 - 2022.



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COMMENTS
Giulia Esposito Comment #15699 on December 28, 2022, 2:54 am
As a design enthusiast, I am thrilled to see such an amazing packaging design like "Hightail". The idea of using various textures and materials to create a unique experience for the user is genius. The overall design is minimalistic but still manages to stand out amongst the competition. It is truly inspiring to see a design that is simple yet effective. I am in awe of the level of detail and thought that went into creating this work of art. It is a great example of how packaging design can communicate a brand's identity and create an unforgettable experience. Kudos to the designer behind this masterpiece!
Mark Allen Comment #94723 on January 4, 2023, 10:36 pm
This award-winning packaging design is a perfect example of how innovation and creativity can be combined to create a product that is both visually appealing and practical. The use of multi-layered film and the careful consideration of the product itself, as well as the color choice, have resulted in a design that stands out and is sure to be a hit with consumers.
Elisabeth Clark Comment #95349 on January 5, 2023, 12:11 am
I'm so impressed by Angela Spindler's work on the packaging of Hightail! It's clear they put a lot of thought into the design, from the unisex appeal to the light weight and cost effective freight costs. The inspiration of freedom and simplicity was evident, and the research into behaviour and attitudes was really insightful. The use of foil, coloured film and frosted film was clever and it's great that this enabled the client to reduce production costs. A' Design Award is the perfect accolade for such a great work – well done Angela Spindler!

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