DH Cultural Villa Corporate Identity by Miko Lim |
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| DESIGN DETAILS | |||||
| DESIGN NAME: DH Cultural Villa PRIMARY FUNCTION: Corporate Identity INSPIRATION: Christ Church Melaka, also known as Red Square is built by the Dutch and bears the hallmarks of Dutch Colonial architecture. Red Squares shares the same colonial architecture footprints as DH Cultural Villa, and as a most iconic cultural landmark of Malacca, it associates people with the Malaysia cultural diversity. The designer took inspiration of Red Square architecture, integrates it with Alphabet D and H from Villa Name and creates a crown like resemblance of DH Logo. UNIQUE PROPERTIES / PROJECT DESCRIPTION: DH Cultural Villa has a collection of over 10 semi-detached vintage villa, built over 100 years ago, restored in the style of the 19th Century English architecture with some modern touches in Central Malacca, Malaysia. DH Cultural Villa integrates the traditional architecture with the new and combines it seamlessly with Malaysia rich history, cultural diversity, and its colonial influences footprints. The logo incorporated the integration of Red Square, Alphabet D, H from DH Cultural Villa and an England crown, aimed to create a powerful, recognizable and unique visual experience to the public to communicate them to the brand and its story. OPERATION / FLOW / INTERACTION: This simple logo brings a powerful visual feature and takes the viewer to the design, culture, and history of Malacca. It also enhance the brand identity and association. PROJECT DURATION AND LOCATION: The project started in March 2019 and finished in April 2019 in Malaysia. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Adobe Illustrator, Printing SPECIFICATIONS / TECHNICAL PROPERTIES: Wax Seal diameter 25mm, outer diameter 33mm. Business card Width 46mm x Height 86mm. Letterhead Width 210mm x Height 297mm. TAGS: Corporate Identity, Visual Identity, Branding, Logo, Malacca RESEARCH ABSTRACT: DH Cultural Villa is named after the Owner, Mr. Da Hong. It has over 10 semi-detached vintage villas, built over 100 years ago, restored in the style of the 19th Century English architecture in Central Melaka, Malaysia. While several modern touches like a 40 length private swimming pool, the villas still retain the 19th century interior design and architecture looks and offer the guest into Malacca 19th Century Cultural Heritage living. CHALLENGE: The initial request by the client is to incorporate Sang Kancil, the mascot of Malacca into the DH logo design. After research and brainstorming, the designer decided to use the iconical landmarks of Malacca to associate with Villas. As Red Square is a church, the designer has to find ways to integrate Red Square into the design while avoiding religious symbols. Beyond that, the designer also wanted to incorporate the letters D and H, and retain 19th century English Architecture in the design. ADDED DATE: 2022-03-20 17:12:55 TEAM MEMBERS (2) : Art Director & Graphic Designer: Miko Lim and Copywriting: Miko Lim, Esther Sim and Hermes Yang IMAGE CREDITS: All image: Illustrator, Miko Lim, 2022. PATENTS/COPYRIGHTS: Patented. TM2019014610. TOWNSTAY SDN. BHD. 2021. Malaysia. |
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| Visit the following page to learn more: http://bit.ly/3IOf9xY | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Miko Creative PROFILE: Miko Creative was start up by Miko Lim in August 2010. The birth of Miko Creative highlighted the importance of Corporate Identity, saving the drop-off market in Malacca, and allowed designers to have better returns. Always looking for a breakthrough character in the design, Miko Creative has become a favorite of her clients. |
| AWARD DETAILS | |
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Dh Cultural Villa Corporate Identity by Miko Lim is Runner-up for A' Design Award in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Miko Lim. · Click here to register inorder to view the profile and other works by Miko Lim. |
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