Big Dream Visual Design by Alice Zong |
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| DESIGN NAME: Big Dream PRIMARY FUNCTION: Visual Design INSPIRATION: This visual design draws inspiration from Chinese calligraphy, creating a unique and exquisite aesthetic that honors the richness of the Asian culture. The Kanji symbol for "Dream" represents the endless possibilities in the environment, striking a balance of sophistication and cultural richness synonymous with Chinese calligraphy. Each brush stroke captures the essence of traditional Chinese art, reflecting a deep appreciation for cultural heritage. The design language is timeless and relevant, merging art and design to connect us to the beauty of the past while forging a path towards the future, in celebration of the richness of Asian Pacific American culture. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This project is distinguished by its focus on Chinese calligraphy and its cultural significance to Asian Pacific American heritage. It blends traditional and modern styles, showcasing the beauty and richness of the art form through nuanced brushstrokes. The fusion of traditional and modern styles creates a timeless and relevant design language, where art and design merge to create a visual language that transcends boundaries and connects us to the beauty of the past while forging a path towards the future. This study exhibits a fine balance of sophistication and cultural richness that is synonymous with Chinese calligraphy, highlighting the art form's cultural importance and relevance to Asian Pacific American heritage. OPERATION / FLOW / INTERACTION: This experimental visual layout was created with a focus on design concepts and a deep appreciation for cultural heritage, in honor of Asian Pacific American Heritage Month. The translated calligraphy art Chinese Kanji strokes of Big Dream were incorporated into Photoshop to create a distinctive and delicate impressionistic style that reflects the exquisite elegance and rich cultural heritage of China. This unique style is intended to be utilized across all visual materials and communications for the brand, connecting with audiences and forging a path towards the future while honoring the past. PROJECT DURATION AND LOCATION: The project was started in Nov 2021 in the U.S. and finished in March 2023 FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: In the spirit of Asian Pacific American Heritage Month, the designer conducted research on traditional Chinese elements and utilized innovative technologies to create a stunning design. Using Adobe Illustrator, digital Kanji strokes were translated and written, while Adobe Photoshop and Adobe Lightroom CC were used to create a layout and combine the Kanji strokes of Big Dream with photography backgrounds. The result is a beautiful blend of traditional and modern techniques that celebrate the cultural significance of Chinese calligraphy and its relevance to Asian Pacific American heritage. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 10-inch x Height 10-inch visual design TAGS: Visual design, Digital design, Graphic design, Typography, Color, Chinese Elements RESEARCH ABSTRACT: The research traced the roots of Chinese calligraphy, exploring the Kanji symbol for "Big Dream." Learning from master calligraphers in China, I gained a deeper appreciation for the beauty and complexity of this art form, capturing its essence in my designs. This journey celebrates Asian American Heritage Month, my culture, and heritage, and highlights the importance of our dreams for our future. CHALLENGE: This project balanced traditional Chinese calligraphy with modern design, honoring the significance of Asian Pacific American Heritage Month. Extensive research, including traveling to China and consulting with calligraphers, fully understood the art form's cultural significance. The stunning poster design seamlessly blends tradition and modernity, showcasing the timeless beauty of Chinese calligraphy while embracing contemporary design. It highlights the rich cultural heritage of Asian Pacific Americans and the importance of celebrating their contributions to art and design. ADDED DATE: 2022-03-18 18:22:05 TEAM MEMBERS (1) : Alice Zong IMAGE CREDITS: Image #1: Designer/Creator Alice Xi Zong, Variations, 2023 Optional Image #1: Designer/Creator Alice Xi Zong, Variations, 2023 Optional Image #2: Designer/Creator Alice Xi Zong, Variations, 2023 Optional Image #3: Designer/Creator Alice Xi Zong, Variations, 2023 Optional Image #4: Designer/Creator Alice Xi Zong, Variations, 2023 PATENTS/COPYRIGHTS: Alice Zong |
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| Visit the following page to learn more: https://www.behance.net/gallery/16712851 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Alice Zong Design PROFILE: Alice Zong is a renowned visual designer who specializes in various design fields such as Graphic Design, Digital Design and Branding, Typography, Packaging, Web and App Design. Her professional experience includes working with global creative teams for Fortune 500 companies. Alice is an expert in Adobe Creative Suite and is passionate about creating, presenting, and supporting innovative design concepts. She has a systematic and diligent work approach, and has demonstrated her ability to think independently, learn quickly, and work effectively in a team. With a strong commitment to quality, Alice Zong is devoted to crafting exceptional designs and branding. To learn more about her work, visit www.alicezong.com. |
| AWARD DETAILS | |
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Big Dream Visual Design by Alice Zong is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Alice Zong. · Click here to register inorder to view the profile and other works by Alice Zong. |
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