BTY Brand Identity Logo and Applications by Etude Digital |
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| DESIGN DETAILS | |||||
| DESIGN NAME: BTY Brand Identity PRIMARY FUNCTION: Logo and Applications INSPIRATION: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world. This logomark represents the excitement of a more purposeful future, a future of people leading technology, not the other way around. UNIQUE PROPERTIES / PROJECT DESCRIPTION: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world. This logomark represents the excitement of a more purposeful future, a future of people leading technology, not the other way around. OPERATION / FLOW / INTERACTION: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location. PROJECT DURATION AND LOCATION: On going project. New brand identity launched in January. A few different brand touchpoint are still under development. For example, the revised website is not complete yet. This brand identity is being rolled out across four continents. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved. SPECIFICATIONS / TECHNICAL PROPERTIES: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours TAGS: logo, brand identity, logomark, symbol, graphics, layout RESEARCH ABSTRACT: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on: The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in: Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from: Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a: Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity. CHALLENGE: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design. ADDED DATE: 2022-03-04 19:05:08 TEAM MEMBERS (4) : Gonzalo Alatorre, Creative Director, Yvone Hsu, Designer, Ben Regan, Designer and Katie Date, Designer IMAGE CREDITS: Etude Digital, 2021. PATENTS/COPYRIGHTS: © Etude.Digital, 2022 |
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| Visit the following page to learn more: http://etude.digital | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: BTY Group PROFILE: BTY provides real intelligence to transform the built environment for people, the planet, and collective prosperity. In growing cities worldwide, BTY's award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities. |
| AWARD DETAILS | |
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Bty Brand Identity Logo and Applications by Etude Digital is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Read the interview with designer Etude Digital for design BTY Brand Identity here.· Press Members: Login or Register to request an exclusive interview with Etude Digital. · Click here to register inorder to view the profile and other works by Etude Digital. |
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