Roundooze Chickpea Balls Snack Packaging by Salvita Bingelyte |
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| DESIGN NAME: Roundooze Chickpea Balls PRIMARY FUNCTION: Snack Packaging INSPIRATION: Roundooze is getting creative when it comes to satisfying the guilty pleasures of the health conscious consumers. A new line of nutrient packed chickpea products in the form of balls, a healthy snacking alternative to potato chips. These balls are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. The brand is a convenient and healthy snack alternative for both active children and busy adults. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The variety consists of three different flavours, dill, lightly salted, and cheese flavour. Made from textured, recycled paper, the gray background with black and white illustrations of a chickpea plant is key to the packaging visual style. Hand drawn, vintage inspired illustrations with the unusual gray packaging, highlights the products natural and wholesome ingredients, making it easier to tackle nutrition goals, even during snack time. OPERATION / FLOW / INTERACTION: Each product is differentiated by package colour. Pastel colour labels indicate each flavour, creating a warm and inviting feeling, implying that it is an excellent way to treat yourself. The pastel colours and soft design creates a refined look, representing the clean ingredients used in Roundooze products while exuding playfulness and positivity. PROJECT DURATION AND LOCATION: Started in January 2022 in Vilnius, Lithuania. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Simplicity is the ultimate sophistication, therefore the packaging is simple with delicate elements that directly spice up the designs, making them sophisticated and modern. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 160 mm x Height 220 mm TAGS: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania RESEARCH ABSTRACT: Recycled paper background with minimal colours give the packaging a light hearted quality, while highlighting the flavours within. Hand drawn illustrations reflect a natural product that is free from gluten, genetically modified elements and palm oil. Photographed chickpea balls are displayed on the packaging, so people know what to expect inside. The balls falling from pods creates a playful image, connecting the brand with joy and healthy nutrition. CHALLENGE: Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market. The challenge was to create an engaging brand that would resonate with the health conscious consumers, evoking strong emotional connections while communicating the concept and story of the brand. ADDED DATE: 2022-03-03 22:41:57 TEAM MEMBERS (1) : IMAGE CREDITS: Erin Hope Stevens (Copywriter) |
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| Visit the following page to learn more: http://www.salvita.lt | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Salvita Design PROFILE: Lithuanian designer, Salvita Bingelyte, whose studio is based in Vilnius and established in 2010, focuses on packaging, branding, print design, product styling and photography. This creative design studio lives and breathes graphic design, they are, as they like to say, graphic obsessed. Working internationally and concentrating on visual content that is simple, but innovative with a sustainable and lasting value for their clients. The studio does and will continue to focus on this into the future. |
| AWARD DETAILS | |
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Roundooze Chickpea Balls Snack Packaging by Salvita Bingelyte is Runner-up for A' Design Award in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Salvita Bingelyte. · Click here to register inorder to view the profile and other works by Salvita Bingelyte. |
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