Roundooze Chickpea Snack Packaging by Salvita Bingelyte |
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| DESIGN NAME: Roundooze Chickpea Snack PRIMARY FUNCTION: Packaging INSPIRATION: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Chickpea branches and leaves are depicted in white graphics, with chickpeas placed upon the leaves, symbolizing their growth in the plant pods. Photographed chickpeas are displayed on the packaging, so people know what to expect inside. With bold lettering and bright graphics, the text for the chickpea flavours is striking, creating high visibility and a memorable impression. OPERATION / FLOW / INTERACTION: Conceptual chickpea packages were created for different flavours, savory and sweet. The pastel colours and clean design reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using sophisticated processing techniques. PROJECT DURATION AND LOCATION: Started in January 2022 in Vilnius, Lithuania. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Simplicity is the ultimate sophistication, therefore the packaging is simple with delicate elements. These elements directly spice up the designs, making them look sophisticated and modern. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 60 mm x Height 180 mm TAGS: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania RESEARCH ABSTRACT: Simple fonts and minimal colours help give the packaging a light hearted quality, while highlighting the exciting flavours within. The graphic plant branches and leaves reflect a natural product that is free from gluten, genetically modified elements and palm oil. Chickpeas falling from pods creates a playful image, connecting the brand with joy and healthy nutrition. CHALLENGE: The goal was to appeal to a new generation of snack lovers, interested in healthy nutrition while catching the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market. ADDED DATE: 2022-03-03 22:38:36 TEAM MEMBERS (1) : IMAGE CREDITS: Erin Hope Stevens (Copywriter) |
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| Visit the following page to learn more: http://www.salvita.lt | |||||
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NAME: Salvita Design PROFILE: Lithuanian designer, Salvita Bingelyte, whose studio is based in Vilnius and established in 2010, focuses on packaging, branding, print design, product styling and photography. This creative design studio lives and breathes graphic design, they are, as they like to say, graphic obsessed. Working internationally and concentrating on visual content that is simple, but innovative with a sustainable and lasting value for their clients. The studio does and will continue to focus on this into the future. |
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Roundooze Chickpea Snack Packaging by Salvita Bingelyte is Runner-up for A' Design Award in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Salvita Bingelyte. · Click here to register inorder to view the profile and other works by Salvita Bingelyte. |
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