The Taoscan Irish Whiskey Packaging by Tiago Russo

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DESIGN DETAILS
DESIGN NAME:
The Taoscan

PRIMARY FUNCTION:
Irish Whiskey Packaging

INSPIRATION:
Based on an open tray design, The Taoscan was created to be the centre of attention, a true centrepiece when brought to a table to be served. Visible from any angle, this 360-degree open design allows the bottle and the colours of the whiskey to showcase no matter the angle. The copper structure brings warmth to the tray, while the dark wood and leather handles bring a richness of textures to hold and admire, with a bottle that rises into a masculine silhouette, finished in obsidian detailing.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The world's first whiskey to be finished in Port and Chestnut, The Taoscan is a showstopping single malt, destined to restore Irish whiskey to a world stage in a rare, limited-edition release of just 4000 bottles. Created by the award-winning designer, Tiago Russo, The Taoscan offers every element for the perfect pour. A graceful, refined design, the walnut of the base calls to mind the rich, dark tones of an elegant bar, while the copper stems honour the cooperage and tones of a distillery.

OPERATION / FLOW / INTERACTION:
Open the clasps in the display case and remove the lid by the upper leather handle, revealing the tray. As an open design, any component can be accessed at any point, from any angle. Glass, coaster and whiskey stones start the tasting experience, leading to the pour of the whiskey, before the pipette extracts water from the carafe in order to open up the flavours, making The Taoscan the ultimate bar tasting experience, where one single product coveys every detail to allow the perfect immersion.

PROJECT DURATION AND LOCATION:
Designed between November 2020 and May 2021, and firstly launched at a private tasting event in October 2021 in London, highly acclaimed by the critics and media before winning several accolades for both tasting and design awards. A completely different approach on Irish Whiskey and disrupting the experience boxes launched in the past, the innovative design allows for a total optimisation of an immersive and luxurious whiskey tasting experience.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The bespoke Taoscan glass vessel presents a faceted design with a thick base that elevates the whiskey, diamond-shaped towards the front, amongst a richness of colours that highlight the whiskey, always with the copper, leather and wooden accents in the background. The tray, on the other hand, combines everything needed for the ultimate whiskey tasting experience. Accessories, glass and bottle are precisely set into pockets that create the perfect immersion amongst the walnut and copper details.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Display Case: 310W x 225D x 350H The Serving Tray: 280W x 200D x 305H The tray maximises the entire tasting experience, accommodating not only the bottle, but the entire range of bespoke accessories: a glass and copper pipette, whiskey stones, carafe, coaster and glass, brought together to provide the ultimate whiskey bar experience. Protecting all these skilfully crafted items is the collector's display case, a statement piece with copper locks that turn The Taoscan into a museum-like product.

TAGS:
Whiskey, Whisky, Luxury, Packaging, Box, Bottle, Tray, Design, Collection, Product

RESEARCH ABSTRACT:
The development of The Taoscan was always based on creating the most complete whiskey tasting experience for bars and private events, compiled into one single product. Therefore, every single element was not just collated, but specifically designed for this product, from the bottle to the glasses, pipette or coasters. Every single detail had to compliment each other, fulfilling the user with the ultimate experience, allowing a person to fully enjoy the whiskey without any external accessories.

CHALLENGE:
The main challenge in creating The Taoscan was to provide a product that could, at the same time, provide all the components needed for the perfect whiskey tasting, and remain luxurious and easily interacted with. The goal was to see The Taoscan as an entire experience, instead of a closed box revealing just a bottle and the accessories are mere attachments. Here, the entirety of the product and their components matter, as only by using all of them we have the ultimate tasting experience.

ADDED DATE:
2022-02-28 17:23:17

TEAM MEMBERS (2) :
Tiago Russo and Katia Martins

IMAGE CREDITS:
All imagery copyrights "The Craft Irish Whiskey Co."

Visit the following page to learn more: http://bit.ly/3syc6oL


CLIENT/STUDIO/BRAND DETAILS
NAME:
The Craft Irish Whiskey Co.

PROFILE:
The Craft Irish Whiskey Co. (CIWC) was founded with a clear intention to exploit the rapid evolution of the global Irish whiskey market by creating a range of premium and ultra-premium Irish whiskeys. The dramatic growth of the Irish whiskey market over the last twenty years has led to consumer reappraisal of the category, leaving the premium end under-served. Similarly, traditional whiskey companies have not seized modern marketing techniques despite the rapid penetration of brown spirits amongst the 25-45 year-old category. CIWC aims to meet this market need, offering high-quality whiskeys sold as rare and collectible releases.



NOMINATION DETAILS

The Taoscan Irish Whiskey Packaging by Tiago Russo is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Tiago Russo when results are announced.


AWARD DETAILS

The Taoscan Irish Whiskey Packaging by Tiago Russo is Winner in Packaging Design Category, 2021 - 2022.



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· Click here to register inorder to view the profile and other works by Tiago Russo.


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COMMENTS
Giulia Esposito Comment #15531 on December 28, 2022, 1:58 am
As a design enthusiast, I am amazed by the work titled "The Taoscan". A combination of precise craftsmanship and modern style, this Irish Whiskey Packaging is truly captivating. The intricate details and thoughtful consideration given to the project is truly commendable. Not only is it aesthetically pleasing, but it also conveys the symbolism of Irish culture in a sophisticated way. It is clear that a lot of care was taken to create this project and it is a deserving winner of the A' Design Award for Packaging Design. Congratulations to Tiago Russo for this incredible work!
Victoria Hill Comment #36901 on January 3, 2023, 11:51 am
The Taoscan is a simply remarkable work. It is an outstanding example of great design and a testament to Tiago Russo's creativity and skill. This Irish Whiskey Packaging is a perfect combination of elegance, sophistication and practicality. The walnut base and copper stems exude warmth and evoke the atmosphere of a distillery, while the bottle rises up in a masculine silhouette, finished in obsidian detailing. Everything from the accessories to the glass and bottle have been precisely set into pockets, creating a unified experience for the perfect whiskey tasting. Winning the Platinum A' Design Award in Packaging Design is a true honour and recognition of the excellence of The Taoscan.
Valentina Rossi Comment #40693 on January 3, 2023, 1:10 pm
This award-winning work is truly remarkable, providing an all-encompassing whiskey tasting experience which combines luxury elements with practicality. The design is both elegant and sophisticated, with each component perfectly complementing the next.
Thomas Anderson Comment #41196 on January 3, 2023, 1:21 pm
This piece of design is a true showstopper! Its delicate and refined design is sure to capture the attention of anyone who lays eyes on it. The combination of walnut and copper creates a stunning contrast and the intricate details such as the leather handles add a richness of textures that is sure to stand out. The bottle itself is imposing and masculine and the obsidian detailing is the perfect finishing touch. It is truly a unique and exceptional piece of design that deserves to be admired.
Patricia Miller Comment #45638 on January 3, 2023, 3:12 pm
The Taoscan is a remarkable and stunning example of packaging design, combining a graceful, refined design with luxurious textures to create the perfect whiskey tasting experience.
Paul Williams Comment #65092 on January 4, 2023, 12:23 am
The Taoscan is a work of art that is truly befitting of an A' Design Award! This exquisite Irish Whiskey Packaging encapsulates the perfect pour with its graceful and refined design. The walnut base and copper stems not only honour the cooperage and tones of a distillery, but they also evoke the rich and dark tones of a classic bar. The open tray design allows the whiskey to be visible from any angle, with a bottle that rises into a masculine silhouette, finished in obsidian detailing. Tiago Russo has masterfully integrated every element for the perfect whiskey tasting experience, from the bottle to the glasses, pipette or coasters. This 360-degree open design and the carefully crafted components all come together to provide an unforgettable experience that truly celebrates the whiskey.
Paul Phillips Comment #76025 on January 4, 2023, 5:35 am
I am in awe! The Taoscan is a true masterpiece of craftsmanship and innovation. Its graceful and refined design is nothing short of stunning, combining the elegance of a bar with the coppery tones of a distillery. The walnut base and copper stems are the perfect way to honor the whiskey-making process and the limited-edition of only 4000 bottles gives the whiskey a rare and exclusive air. This is a whiskey that will surely be remembered!
Elena Petrenko Comment #79222 on January 4, 2023, 7:14 am
This award-winning whiskey packaging design perfectly combines textures and materials to provide an unforgettable tasting experience.
Hien Nguyen Comment #81041 on January 4, 2023, 8:28 am
I'm in awe of Tiago Russo's work on 'The Taoscan' Irish Whiskey Packaging. It is an outstanding design that has earned one of the highest awards for packaging design. I'm truly impressed by Tiago's creativity and craftsmanship.
Adam Harris Comment #86534 on January 4, 2023, 12:49 pm
I am absolutely in awe with this beautiful and unique whiskey packaging design. From the copper stems that honour the cooperage and tones of a distillery, to the dark wood and leather handles that bring a richness of textures to the design, this is truly a showstopping piece that is bound to be a center of attention. It is incredibly impressive how the designer was able to create an entire experience in just one product, while also keeping it luxurious and easily interacted with. This work truly deserves the recognition of the A' Design Award and is a testament to the creativity and skill of the designer.
Chloe Turner Comment #92472 on January 4, 2023, 7:13 pm
This Irish Whiskey Packaging is simply stunning! The open tray design is a great way to emphasize the beauty of the whiskey and the colors it holds. The copper structure brings a touch of warmth to the overall look and feel of the tray, while the dark wood and leather handles add a layer of richness and texture that is sure to impress. The bottle itself rises up with a masculine silhouette, finished with obsidian detailing that is truly eye-catching. This packaging design is certainly one-of-a-kind and deserves to be celebrated!
Mark Allen Comment #94440 on January 4, 2023, 10:08 pm
This work is a beautiful combination of traditional and modern elements that creates an unforgettable whiskey tasting experience. The combination of copper, leather and wood details are a stunning visual expression and the packaging design is both elegant and functional. The attention to detail is remarkable and the overall design is sure to make an impression. Congratulations to the designer on this amazing achievement!
Elisabeth Clark Comment #95201 on January 4, 2023, 11:41 pm
I'm in awe of Tiago Russo's work with The Taoscan. The design is exquisite and elegant, exuding a sense of sophistication and luxury. The walnut of the base is a perfect compliment to the copper stems and the obsidian detailing gives it a truly unique and special feel. The attention to detail and thought put into creating the perfect whiskey tasting experience is evident in every aspect of the design. It truly is a stunning example of good design and I'm so glad to see it being recognized with the A' Design Award.

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