Unless Agency Web Design by Fanny De Bray |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Unless Agency PRIMARY FUNCTION: Web Design INSPIRATION: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points. The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision). UNIQUE PROPERTIES / PROJECT DESCRIPTION: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - |
PRODUCTION / REALIZATION TECHNOLOGY: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen: unless it’s possible to do otherwise unless we manage to reconcile purpose & growth unless we can move forward together, differently It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely. SPECIFICATIONS / TECHNICAL PROPERTIES: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods. The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines. Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared. TAGS: (communication material) (web design) (digital design) RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2022-02-28 13:38:44 TEAM MEMBERS (3) : Amandine Lantelme, Anna Cesa and Fanny de Bray. IMAGE CREDITS: Fanny De Bray, 2021. |
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| Visit the following page to learn more: http://shorturl.at/oCFO2 | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Unless agency PROFILE: Offering a wide range of expertise (consulting firm, communications agency, CSR experts), CJ Agency provides an integrated approach to help its clients (private organisations, public institutions, NGOs, charitable organisations and collectives) to achieve a positive impact which is both tangible and measurable. It aims to provide meaningful projects which respond to the challenges of contemporary society with visibility, proving that it is possible to reconcile growth and a positive impact by redefining the concepts of (sustainable) performance and value (both financial and non-financial). |
| AWARD DETAILS | |
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Unless Agency Web Design by Fanny De Bray is Winner in Website and Web Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Fanny De Bray. · Click here to register inorder to view the profile and other works by Fanny De Bray. |
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