Carbon Research Brand Design by Sxdesign |
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| DESIGN NAME: Carbon Research PRIMARY FUNCTION: Brand Design INSPIRATION: Carbon Research is an academic journal founded in the context of carbon neutrality. It aims to promote the cause of human eco-protection with an international, top-notch and authoritative figure. Based on this position, designers finally chosen the earth, commonly used by international organizations as the core element of the brand identity with the carbon atomic structure. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Carbon Research's logo uses earth and carbon atomic to convey ideas of carbon neutrality and eco-protection. In detail, we use line connections to merge earth’s latitudes with electronic tracks, which means bounds of thought and symbolizes more communication. The surrounding and symmetrical structure reflects the image of a cohesive academic community. Overall, the design conveys the brand value of an international, top-tier journal and reflects a sense of mission for the time. OPERATION / FLOW / INTERACTION: The combine logo is used primarily as a typographic element on journal covers, as well as printed on journal covers or other physical media. PROJECT DURATION AND LOCATION: The project started in January 2022 in Beijing and finished in February 2022 in Beijing, China. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: It can be printed on magazine covers or other products. SPECIFICATIONS / TECHNICAL PROPERTIES: The combine logo can be print on the minimal size at 20mm x 5mm. TAGS: graphics, illustration and visual communication, logo, academic journal, carbon, earth RESEARCH ABSTRACT: Research has shown that visual symbols with broad consensus can evoke a common memory and establish a unified perception of a certain figure. Earth is one of such symbols. besides expressing the concept of eco-friendly, the use of the earth as the core element of the organization over a long period of time has built a solid consensus in people's minds that they are socially responsible, international and reliable, which is the main reason why we chose this element for carbon research. CHALLENGE: In order to express carbon, environmental protection and other elements while making the brand logo convey a deeper significance to help brand positioning, the selection of elements, how to match and combine them, and how to handle the details in the design process are huge challenges that require systematic and unified thinking by the design team. ADDED DATE: 2022-02-28 11:01:47 TEAM MEMBERS (8) : Yingfei Sun, Hao Huang, Qian Hao, Haining Jiang, Xu Chen, Rong Zhang, Wushuang Li and Fengchang Wu IMAGE CREDITS: Sxdesign PATENTS/COPYRIGHTS: Sxdesign |
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NAME: Carbon Research PROFILE: The journal Carbon Research is an international platform for communicating advances in fundamental and applied research on natural and engineered carbonaceous materials that are associated with environmental functions, energy generation, and global change. |
| AWARD DETAILS | |
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Carbon Research Brand Design by Sxdesign is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Sxdesign. · Click here to register inorder to view the profile and other works by Sxdesign. |
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