Bella Digitalia Campaign for Tax Consultants by Frances Franzke and Martin Schubert |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Bella Digitalia PRIMARY FUNCTION: Campaign for Tax Consultants INSPIRATION: Attention-grabbing, young, positive - that's how tax consultants present themselves. Off to Bella Digitalia is the leitmotif under which they are setting off into the brave new world of tax consulting. And to present themselves as the best travel companions: as the experts who are also worthwhile when it comes to digitalization. This includes an own film, radio commercials, radio promotion - a strong online focus, selected print media, and a time-bundled presence in the public sphere. UNIQUE PROPERTIES / PROJECT DESCRIPTION: With their own image campaign, Berlin's and Brandenburg's tax consultants have been setting standards across Germany for over a decade. What started as a generic expert campaign becomes a strong digital announcement with Bella Digitalia: digital expertise is THE USP! They can do that better than non-certified financial advisors! Nevertheless, the campaign does everything it can to bring analog target groups along as well, to allay fears and lower inhibition thresholds. Good humor helps. OPERATION / FLOW / INTERACTION: For many tax consultants and their clients, digitization is anxiety-provoking. This is where the campaign comes in, by breaking the topic down to tangible benefits and thus lowering the inhibition threshold to a minimum. The focus is on the positive aspects - staged like a journey into a brave new world. PROJECT DURATION AND LOCATION: The campaign, which ran for 8 months - including two peaks in spring and fall - had a preparation time of only 8 weeks. Project start at the beginning of February, roll out at the beginning of April incl. conception, coordination, cross-media implementation, video production and programming of the landing page: That's a campaign launch under difficult time conditions. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The campaign was created with hand-drawn digital vector graphics and adapted to analog, digital and motion media. SPECIFICATIONS / TECHNICAL PROPERTIES: The works shown were designed for use as print and digital media up to a maximum size of a large-scale poster for out-of-home advertising. TAGS: #taxconsultants, #advertising, #illustration, #germany, #berlin, #brandenburg RESEARCH ABSTRACT: The campaign was tested against two alternative campaigns with a focus group consisting of 12 tax advisors prior to its launch. CHALLENGE: Tax consultant: boring. Tax returns: unpopular. Digitization: scary. A classic avoidance topic - how can one put a positive spin on it? ADDED DATE: 2022-02-28 06:35:33 TEAM MEMBERS (2) : Frances Franzke and Martin Schubert IMAGE CREDITS: All Images: Illustrator Frances Franzke/DUO Werbeagentur |
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| Visit the following page to learn more: https://stbverband.de/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: DUO Werbeagentur GmbH & Co. KG PROFILE: DUO has a 31-year track record and a strong brand portfolio. It is an established name among Germany's capital city agencies and, as an owner-managed address, attracts customers throughout Germany with service, quality and strategic creativity. DUO is equally strong with classic and digital advertising. |
| AWARD DETAILS | |
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Bella Digitalia Campaign For Tax Consultants by Frances Franzke and Martin Schubert is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Read the interview with designer Frances Franzke and Martin Schubert for design Bella Digitalia here.· Press Members: Login or Register to request an exclusive interview with Frances Franzke and Martin Schubert. · Click here to register inorder to view the profile and other works by Frances Franzke and Martin Schubert. |
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