Bel'Gazma Packaging by Bassem Amer

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DESIGN DETAILS
DESIGN NAME:
Bel'Gazma

PRIMARY FUNCTION:
Packaging

INSPIRATION:
the inspiration came to us at first from the function of the product it is a product you use with your shoe to open the door from here came the name BEL'GAZMA it means with your shoe for at first the name seems very basic and dull when you translate it into english but hey the word belgazma is brilliant in arabic it's kind of shocking and offensive in a funny way and that's what we wanted to creat

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Bel Gazma is a foot operated door opener that offers a sanitary, hassle (& hands) free solution to opening doors. a simple product just a piece of metal you attach to you door and use it hands free

OPERATION / FLOW / INTERACTION:
it is a simple metal hook that is fixed on the bottom part of the door to open with your feet hands free good for public places and bathrooms

PROJECT DURATION AND LOCATION:
Feb - April 2020 Cairo, Egypt

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
metal

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
tool, packaging, design, colorful, covid,

RESEARCH ABSTRACT:
The research was a central stage when developing the project, as the team main goal was to create a shock on the packaging and make the consumer wonder what are we selling inside this box

CHALLENGE:
the challenge is to create something shocking and yet funny and colorful cuz the product itself is not that fun and just a piece of metal you use to open the door with your feet and from there we decided to go with the name Bel'gazma which means with your show in Arabic and it's a shocking name in Arabic and makes you wonder what's inside this box and this what we wanted to achieve with the naming and the funny colorful design for the consumer when he sees such a colorful product with a humorous name on a shelf inside a tools shop filled with subtle and plain packaging that will make him wonder "what's inside"

ADDED DATE:
2022-02-28 00:28:07

TEAM MEMBERS (2) :
Creative Director : Shrief Nashed and Art Director : Bassem Amer

IMAGE CREDITS:
Circus Agency
Bassem Amer
Sherief Nashed


PATENTS/COPYRIGHTS:
Copyrights belong to PRONOX metal fabrications

Visit the following page to learn more: https://www.instagram.com/bel_gazma/?hl=en


CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
-



NOMINATION DETAILS

Bel'gazma Packaging by Bassem Amer is a Nominee in Packaging Design Category.

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AWARD DETAILS

Bel'gazma Packaging by Bassem Amer is Winner in Packaging Design Category, 2021 - 2022.



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