Middle of Nowhere 404 Website Design by Yijia Xie |
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| DESIGN NAME: Middle of Nowhere PRIMARY FUNCTION: 404 Website Design INSPIRATION: As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence. OPERATION / FLOW / INTERACTION: These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown. PROJECT DURATION AND LOCATION: 2021.11-2022.02 New York |
PRODUCTION / REALIZATION TECHNOLOGY: Generative adversarial network/Machine learning/UI Design SPECIFICATIONS / TECHNICAL PROPERTIES: Responsive website construction TAGS: Machine Learning, Artificial intelligence, Website design, GAN RESEARCH ABSTRACT: Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illus CHALLENGE: It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowl ADDED DATE: 2022-02-26 20:49:35 TEAM MEMBERS (1) : Design Lead/Art Director: Yijia Xie IMAGE CREDITS: IBM Research/Yijia Xie |
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NAME: IBM Research PROFILE: IBM Research is the research and development division for IBM, an American multinational information technology company headquartered in Armonk, New York, with operations in over 170 countries. IBM Research is the largest industrial research organization in the world and has twelve labs on six continents. |
| AWARD DETAILS | |
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Middle of Nowhere 404 Website Design by Yijia Xie is Winner in Website and Web Design Category, 2021 - 2022.· Read the interview with designer Yijia Xie for design Middle of Nowhere here.· Press Members: Login or Register to request an exclusive interview with Yijia Xie. · Click here to register inorder to view the profile and other works by Yijia Xie. |
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