MTN Dew Cake-Smash Beverage Packaging by PepsiCo Design and Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: MTN Dew Cake-Smash PRIMARY FUNCTION: Beverage Packaging INSPIRATION: The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party. UNIQUE PROPERTIES / PROJECT DESCRIPTION: MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birth OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2022-02-25 22:14:14 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design and Innovation, 2021. |
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| AWARD DETAILS | |
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Mtn Dew Cake-Smash Beverage Packaging by Pepsico Design and Innovation is Winner in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation. |
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