Doritos Music Alive Food by PepsiCo Design and Innovation PepsiCo Design |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Doritos Music Alive PRIMARY FUNCTION: Food INSPIRATION: Doritos Music Alive harnessed these insights to create a program that empowers the people of Mexico to boldly express themselves through music. It all kicked off with the Doritos Alive House — an interactive, multisensory experience. Along the journey through the house, folks were invited to be part of the music. Making and creating. Contributing sounds and tones based on their current feelings and emotions. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Music has long been a platform of the Doritos brand. In 2020 we evolved our 360° pillar into Music Alive, an expansive program that combined experiences, events, partnerships, social and limited time offers. Music Alive empowered consumers to boldly express themselves through the music they love. Doritos has played in entertainment and music marketing for a while now. It’s no secret that music is one of the biggest passion points for Gen Z. But we wanted to evolve this pillar. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2022-02-25 20:57:41 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design and Innovation PepsiCo Design, 2021. |
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| AWARD DETAILS | |
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Doritos Music Alive Food by Pepsico Design and Innovation Pepsico Design is Runner-up for A' Design Award in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation PepsiCo Design. · Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation PepsiCo Design. |
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