Coach the Coaches Football Guidebook by Natasha Mozz |
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| DESIGN NAME: Coach the Coaches PRIMARY FUNCTION: Football Guidebook INSPIRATION: The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016 |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2022-02-25 16:45:55 TEAM MEMBERS (1) : IMAGE CREDITS: Natasha Mozz, 2021. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: adidas PROFILE: Adidas is a German multinational corporation that designs and manufactures shoes, clothing, and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world. Adidas' revenue in 2018 was listed at €21.915 billion. |
| AWARD DETAILS | |
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Coach The Coaches Football Guidebook by Natasha Mozz is Winner in Print and Published Media Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Natasha Mozz. · Click here to register inorder to view the profile and other works by Natasha Mozz. |
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