DESIGN NAME: WearForever
PRIMARY FUNCTION: Brand Identity
INSPIRATION: Swiss roots, and the principles of slow living movement popular among the primary target audience — busy European women —inspired the visual style of the brand identity: a mix of geometry and fluidity.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: WearForever is a Swiss multi-brand online store offering capsule wardrobes — a combination of pieces from different brands selected by a stylist.The idea is that a smart combination of garments is what makes a great wardrobe. This message was translated into the brand identity concept. Shapes of clothing cut out of rectangles work as basic elements. Combined together, they make new forms. These new, half-abstract shapes, constantly moving and transforming, create a living space for the content.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: -
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: -
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TAGS: Brand Identity, Visual Identity, Branding, Logo Design, Communication Design
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2022-02-24 15:54:55
TEAM MEMBERS (2) : Creative Director: Natasha Mozz and Copywriter: Dmitry Mironenko
IMAGE CREDITS: Natasha Mozz, 2021.
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