DESIGN NAME: Corso
PRIMARY FUNCTION: Rum Packaging
INSPIRATION: The package was inspired by the diamond facets, reflecting the the light on a poligonal pattern from all the sides. The box was designed to ressemble a jewel box, increasing perceived value
of the premium product.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The package was designed to have a modern aspect, but not getting away from the classical. The bottle design ressembles jewel facets, and the box reminds a jewel box.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: It toke around 2 months to finish
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: The bottle was produced with glass and noble metals, The box is constructed in wood covered with sinthethic materials.
SPECIFICATIONS / TECHNICAL PROPERTIES: 29x14x14cm
TAGS: rum, packaging, corso, bottle, beverage, drink
RESEARCH ABSTRACT: The design is a result of a marketing research about the competitors and how making a product with a unique aspect without using the same visual features of the competitors, making the product stand out.
CHALLENGE: The challenge was thinking about a concept that represents the essence of the product and making something that feels classic using a modern design.
ADDED DATE: 2022-02-21 13:54:10
TEAM MEMBERS (1) : Mateus Morgan
IMAGE CREDITS: Mateus Morgan, 2021.
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