Gift of Huangyao Sauce by Jie Yang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Gift of Huangyao PRIMARY FUNCTION: Sauce INSPIRATION: Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-i UNIQUE PROPERTIES / PROJECT DESCRIPTION: This case is a new package of seasoning sauce produced in Huangyao ancient town, Guangxi. It is a local specialty. It is deeply loved by people because of its long history and unique flavor. At the same time, the ancient town is also a 4A tourist area. This product will be taken home by tourists all over the world in the form of souvenir and spread the story everywhere. OPERATION / FLOW / INTERACTION: Designers try to use traditional culture to create a new brand influence of sauce, which is the original intention of this gift packaging. Through the study of historical and contemporary life scenes, combined with local cultural characteristics, legends and allusions, the designer adopts new visual fusion technology to move the classics and modernity into the same box. PROJECT DURATION AND LOCATION: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Guangxi Province. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The material selection uses degradable environmental protection paper as the main packaging body, emphasizing the harmonious coexistence of human and environment. SPECIFICATIONS / TECHNICAL PROPERTIES: The outer package is 75 mm thick, 380 mm long and 150 mm wide. TAGS: Local specialties, Sauces, Gifts, Connections, Family and soul, Historical details RESEARCH ABSTRACT: This design is a brand new case. The customer said that seasoning sauce can be seen everywhere in China. Although it is necessary for every family, it is very optional. As a local characteristic product, this case is difficult to stand out from many similar products. So design team decided to make some changes: superimpose the local history and culture and natural scenery in layers to show the progressive family ties , and re create a package connecting the soul and family around the concept of "common but essential". CHALLENGE: 1. The biggest difficulty of this gift packaging lies in the layered hollowed out carving paper. It also needs to be tightly stitched into a perfect historical and cultural pattern, and has a perspective effect of near reality and far emptiness. The team always felt that it could not meet the expectations in the test stage. 2. Finally, the problem is solved by using Staggered printing. ADDED DATE: 2022-02-17 09:21:37 TEAM MEMBERS (1) : Jie Yang IMAGE CREDITS: Jie Yang, 2021. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Decelent PROFILE: Decelent (Shenzhen) Brand Planning and Design Institution has a complete industrial chain from brand value orientation, brand planning, brand image shaping (upgrading), commercial space design, to brand communication strategy and implementation, and is determined to help enterprises build an excellent brand system and shape an international brand image. Decelent believes in professional strength, all work is based on the needs of customers and the market, around the overall thinking of strategy, creativity and implementation, through professional brand planning and design services, to help customers understand development opportunities, enhance brand equity and achieve brand value. |
| AWARD DETAILS | |
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Gift of Huangyao Sauce by Jie Yang is Winner in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Jie Yang. · Click here to register inorder to view the profile and other works by Jie Yang. |
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