DESIGN NAME: National Character
PRIMARY FUNCTION: Illustration
INSPIRATION: On the one hand, the work explores the modern visual design language of traditional cultural elements, excavates the artistic value behind it, and helps the development of domestic illustration design. On the other hand, by drawing and studying the illustration design works of Guochao style, we can show the charm and style of Chinese culture.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Starting from the design elements such as illustrations, text, color and modeling, this paper shows the artistic expression forms and design language of Chinese style in detail, and explores its humanistic connotation in many ways.
OPERATION / FLOW / INTERACTION: Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2022
Image #3 : Li Mengjia, 2022
Image #4 : Li Mengjia, 2022
Image #5 : Li Mengjia, 2022
PROJECT DURATION AND LOCATION: In Shenyang, a major agricultural product producing province, in 2022 .
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
SPECIFICATIONS / TECHNICAL PROPERTIES: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
TAGS: Ancient characters, history, illustration, Chinese style
RESEARCH ABSTRACT: Supported by computer-aided drawing technology, through the overall integration of Guochao style illustration design image, text, color and typesetting format, the work deeply explores the artistic expression of Guofeng character image and excavates the connotation of Chinese traditional culture behind it. Taking time as the context, this paper combs the historical evolution trend of national style character modeling, and excavates its artistic value and significance of the times.
CHALLENGE: The difficulty lies in accurately grasping the characteristics of national style characters, combining modeling with color changes, and creating illustration design works in the specific background of the times, so as to shape modern beauty.
ADDED DATE: 2022-02-13 15:14:15
TEAM MEMBERS (1) : Art Director: Huo Kai, designer: Li Mengjia
IMAGE CREDITS: Mengjia Li, 2021.
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