National Character Illustration by Mengjia Li

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DESIGN DETAILS
DESIGN NAME:
National Character

PRIMARY FUNCTION:
Illustration

INSPIRATION:
On the one hand, the work explores the modern visual design language of traditional cultural elements, excavates the artistic value behind it, and helps the development of domestic illustration design. On the other hand, by drawing and studying the illustration design works of Guochao style, we can show the charm and style of Chinese culture.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Starting from the design elements such as illustrations, text, color and modeling, this paper shows the artistic expression forms and design language of Chinese style in detail, and explores its humanistic connotation in many ways.

OPERATION / FLOW / INTERACTION:
Image #1 : Li Mengjia, 2020 Image #2 : Li Mengjia, 2022 Image #3 : Li Mengjia, 2022 Image #4 : Li Mengjia, 2022 Image #5 : Li Mengjia, 2022

PROJECT DURATION AND LOCATION:
In Shenyang, a major agricultural product producing province, in 2022 .

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.

TAGS:
Ancient characters, history, illustration, Chinese style

RESEARCH ABSTRACT:
Supported by computer-aided drawing technology, through the overall integration of Guochao style illustration design image, text, color and typesetting format, the work deeply explores the artistic expression of Guofeng character image and excavates the connotation of Chinese traditional culture behind it. Taking time as the context, this paper combs the historical evolution trend of national style character modeling, and excavates its artistic value and significance of the times.

CHALLENGE:
The difficulty lies in accurately grasping the characteristics of national style characters, combining modeling with color changes, and creating illustration design works in the specific background of the times, so as to shape modern beauty.

ADDED DATE:
2022-02-13 15:14:15

TEAM MEMBERS (1) :
Art Director: Huo Kai, designer: Li Mengjia

IMAGE CREDITS:
Mengjia Li, 2021.

Visit the following page to learn more: http://pan.baidu.com


CLIENT/STUDIO/BRAND DETAILS
NAME:
Northeastern University

PROFILE:
Northeast University was founded on April 26, 1923, located in Shenyang City, Liaoning Province, the central city of Northeast China. It is one of the first national "211 Project" and "985 Project" key construction universities. In September 2017, with the approval of the State Council, it entered the ranks of first-class universities.Northeast University is a multi-disciplinary university focusing on engineering, covering philosophy, economics, law, education, literature, science, engineering, management and art.



NOMINATION DETAILS

National Character Illustration by Mengjia Li is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

National Character Illustration by Mengjia Li is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.



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