Dreamscape Multimedia Installation by Nelson Chow |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Dreamscape PRIMARY FUNCTION: Multimedia Installation INSPIRATION: Dreamscape, is a portmanteau word, blending and combining ‘dream’ and ‘escape’ to encapsulate our commitment to design a pause for busy minds by moving visitors from reality into ambiguity. We hope our playful multi-sensory sculptural design will make visitors dream in another dimension, and that this is more important than ever with the current limits on travel - we want people to imagine and dream the impossible. Dreamscape represents an exciting utopia and freedom, available to all. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Dreamscape is a voluptuous sculptural form that appears to float above the K11 MUSEA Bohemian Garden. It regularly disperses mist, thus, from afar, it appears as an illuminated white shell emerges from a billowing cloud, tempting guests to engage in a relaxing urban misty moment. Up close, three arches are anchored onto six feet that touch the ground lightly, emphasizing an ephemeral shared experience. Once inside, the 250 illuminated bubble lamps are timed to evoke dreaming in a sleeping cloud. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The installation has been on display since September 2021 until March 2022 in K11 MUSEA, Victoria Dockside, Hong Kong. It will then be transported to other K11 premises around China. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: All materials had to be weatherproof, durable and light for outdoor display. The structure had to be designed for easy disassembly, transportation and reassembly. Placement of the 250+ illuminated bubbles were carefully calibrated so that they are ergonomically friendly while visually appealing. The light programme and wring of bubbles posed another challenge as it had to give the illusion of a sleeping cloud, and work in line with the mist performance that happens every 20 minutes. SPECIFICATIONS / TECHNICAL PROPERTIES: H2600 x W3500 x D3500 (mm) TAGS: ncdesignandarchitect RESEARCH ABSTRACT: - CHALLENGE: Dreamscape serves all ages, so we had to consider how different groups react. Children tend to run underneath, while adults usually prefer to stand and look at it. It had to be safe, and accessible to wheelchairs and walkers. It is open day and night, so we have focused on how different lighting combined with mist can create dissimilar, but mesmerizing experiences. Positioning each bubbles lamp had to be both visually pleasing and ergonomically safe. ADDED DATE: 2022-02-11 09:07:12 TEAM MEMBERS (2) : Nelson Chow and Raphael Pardo IMAGE CREDITS: HDP Photography Services Hong Kong K11 MUSEA PATENTS/COPYRIGHTS: Copyright belongs to New World Development Company Limited |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: K11 Concepts Limited PROFILE: K11 Group was founded in 2008 by renowned entrepreneur Adrian Cheng. The unique concept brand combines art and commerce in commercial and residential real estate, and a growing portfolio of brands across different sectors in Greater China and around the world. A destination 10 years in the making, K11 MUSEA, K11 Group’s most ambitious Cultural-Retail development, opened its doors in August 2019. Reinvigorating Hong Kong’s waterfront, Cheng’s vision is to make K11 MUSEA the Silicon Valley of Culture that will facilitate a broader discussion on the interconnectedness of creativity, culture and innovation. In addition to its flagship K11 Art Malls, K11 Group also operates K11 ATELIER, a network of office buildings for the next-generation workforce; luxury residences for worldly travellers K11 ARTUS; open education platform K11 KULTURE ACADEMY; consulting and market research institution K11 Future Taskforce; K11 Art Foundation, China’s first not-for-profit to incubate Chinese artists and curators; K11 Craft & Guild Foundation, a foundation that is dedicated to preserving traditional Chinese crafts and bringing them into the future. K11 Group is based in Hong Kong and has operations in Greater China, as well as investments in Europe and the US. |
| AWARD DETAILS | |
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Dreamscape Multimedia Installation by Nelson Chow is Winner in Fine Arts and Art Installation Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Nelson Chow. · Click here to register inorder to view the profile and other works by Nelson Chow. |
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