Capu Capu Forest Kindergarten Logo by Takako Masuki |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Capu Capu Forest Kindergarten PRIMARY FUNCTION: Logo INSPIRATION: The name of this kindergarten was inspired by a passage in the novel, a famous Japanese novelist. It is a fantastic and mysterious story about small crabs, the customer wanted to use a frog as the motif. I wanted to keep the shape as simple as possible to leave room for creativity, so I used a paper cutout-like form. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This kindergarten is different from ordinary kindergartens in that it allows students to experience nature from the age of zero. The design also focuses on the concept of expressing the innocence and simplicity of a child at the age of zero. OPERATION / FLOW / INTERACTION: The logo includes designs for flyers, signs, name cards, and online media. PROJECT DURATION AND LOCATION: The logo project started in 2017. It took 3 months to finish. The production of the flyers was then done seasonally. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: I wanted to create a solid and simple feeling. So that I used Risograph for printing. Since we had a limited budget, we used rough paper which is commonly used in schools in Japan. SPECIFICATIONS / TECHNICAL PROPERTIES: The flyer is printed on A5 size with rough paper by Risograph. The front and back pages are printed in 2 colors. Inside pages are printed in 1 color. TAGS: Risograph, logo, kindergarten, natural, flyer, kids, mountain, nature RESEARCH ABSTRACT: First, we read the story. Then we researched various nature-themed kindergartens and schools. In particular, we researched Denmark, where there are many forest kindergartens. I also took my own child to a customer's kindergarten to experience it for myself. CHALLENGE: For the logo design, the biggest challenge part was the creation of limited colors. Because it can express a simple, unadorned atmosphere. ADDED DATE: 2022-01-28 07:17:10 TEAM MEMBERS (3) : Client : NPO Capu capu forest kindergarden, Design & Illustration, Copywriting: Takako Masuki(Masuki Design) and Printing: Retro printing JAM IMAGE CREDITS: Photo by PHOTO PRAC Keiji Fujii Copyrights belong to Takako Masuki |
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| Visit the following page to learn more: https://www.behance.net/takakomasuki | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Capu capu forest kindergarten PROFILE: Capu capu forest kindergarten started in Ome in 2017. Every weekday, parents and infants from the age of 0 and up have been going out to various natural places in Ome. In spring, they pick flowers and plants in the mountains; in summer, they play in the river; in autumn, they rake leaves in the forest; and in winter, they play with frost and ice in the fields. They have encountered tadpoles, beetles, praying mantis, antelopes, and wild boars, not to mention flying squirrels. In addition to playing, the children also work with nature, dyeing, making preserved and seasonal foods, and growing radishes and potatoes in the fields. |
| AWARD DETAILS | |
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Capu Capu Forest Kindergarten Logo by Takako Masuki is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Takako Masuki. · Click here to register inorder to view the profile and other works by Takako Masuki. |
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