Baidu for the Elderly Content and Service Mobile App by Baidu Meux |
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| DESIGN NAME: Baidu for the Elderly PRIMARY FUNCTION: Content and Service Mobile App INSPIRATION: The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app. UNIQUE PROPERTIES / PROJECT DESCRIPTION: China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era. OPERATION / FLOW / INTERACTION: All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand. PROJECT DURATION AND LOCATION: The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China. FITS BEST INTO CATEGORY: Interface, Interaction and User Experience Design |
PRODUCTION / REALIZATION TECHNOLOGY: Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos. SPECIFICATIONS / TECHNICAL PROPERTIES: Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems. TAGS: UX, the Elderly, Age-friendly, AI, Online Service RESEARCH ABSTRACT: We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly. CHALLENGE: The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products. ADDED DATE: 2021-12-13 13:57:38 TEAM MEMBERS (1) : Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye IMAGE CREDITS: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021 PATENTS/COPYRIGHTS: patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019 Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021 |
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NAME: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd PROFILE: Baidu is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence with the mission of "making the complex world simpler with technology". Baidu's vision is to become the world's top high-tech company that understands users and helps them grow. |
| AWARD DETAILS | |
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Baidu For The Elderly Content and Service Mobile App by Baidu Meux is Winner in Mobile Technologies, Applications and Software Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Baidu Meux. · Click here to register inorder to view the profile and other works by Baidu Meux. |
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