Xiao Feng Yin Yue Greentown Sales and Exhibition Center by Zhijun Zhong

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DESIGN DETAILS
DESIGN NAME:
Xiao Feng Yin Yue Greentown

PRIMARY FUNCTION:
Sales and Exhibition Center

INSPIRATION:
Nansha district is the only coastal area of Guangzhou, as known as the starting point of the Maritime Silk Road. The designer conducted field investigations of the local cultural background, a poetry of the poet Wan Sui from the Ming Dynasty came up in his mind. The designer was inspired by the poetry and integrated elements from Chinese ink painting, fishing village, reed and silk into this project.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This project located in Nansha, Guangzhou, there had unique Cantonese water town scenery and fishing village culture, but with the development of the city, this scene has gradually disappeared. The designer extracted the culture from the fishing village, using the simple and natural design philosophy to recreate the old scene of the water town. Many elements such as Chinese ink painting, silk and lantern are integrated into the space for express excellent Chinese culture and advocate a simple, elegant and pure lifestyle.

OPERATION / FLOW / INTERACTION:
At the beginning of the design, the designer hoped to create a space full of humanistic care. He conducted field investigations of the local cultural background so as to understand local customs. After collecting and summarizing, the designer extracted reeds, silks, fishing nets and other classic elements deeply rooted in the city. Through these elements, the design awakens the resonance between human and space, and balances the relationship between development and nature between disappearance and retention.

PROJECT DURATION AND LOCATION:
The project started in 2019 and completed in September 2020. Located in Jiangling North Road, Nansha District, Guangzhou, Guangdong province, China.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
This project use a lot of natural materials, including marble, wood, tree branches, etc. Through fine processing and blending of art, designer create a space that surrounded by nature but you can still feel the exquisite design, interpreting the relationship between human and nature.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Flat layer, 900 Square Meter

TAGS:
Interior Design, Nature, Cultural Characteristics, Water Town in Lingnan, Neo-Chinese Style

RESEARCH ABSTRACT:
How to integrate natural environment, local culture and art in this project? The location of the project has its unique cultural background, the designer advocates that design comes from life and based on humanistic care, pursuing the balance between urban development and natural ecology. The designer conducted field investigations, experienced local culture, extracted elements from the natural landscape and ancient Chinese poetry, use those elements to connect nature and design.

CHALLENGE:
The difficulty of the project lies in how art design meets the aesthetic and use needs of the times while maintaining harmony with the ecological nature in the process of urban economic development, so as to allow people to feel a peaceful, comfortable and elegant living atmosphere when living in the city, and to precipitate an impetuous soul. The designer left a large proportion of the space blank, removed the complicated things and kept the space simple, introduced the memories of the city, integrated emotions in the design, thus creating the scenery and atmosphere in the design, and arousing the resonance between people and the space.

ADDED DATE:
2021-12-03 08:22:45

TEAM MEMBERS (1) :
Zhijun Zhong

IMAGE CREDITS:
Image #1: Photographer Yi Qian Du, 1, 2020.
Image #2: Photographer Yi Qian Du, 2, 2020.
Image #3: Photographer Yi Qian Du, 3, 2020.
Image #4: Photographer Yi Qian Du, 4, 2020.
Image #5: Photographer Yi Qian Du, 5, 2020.

Visit the following page to learn more: http://www.herabenna.com


CLIENT/STUDIO/BRAND DETAILS
NAME:
Herabenna

PROFILE:
Guangzhou Herabenna Interior Design Co., Ltd. takes interior design and related fields as its core. With an elite design team specializing in design, planning and project management, it provides detailed and extensive interior consultation and design for the projects of its clients. Herabenna advocates design innovation, protection of originality, enjoyment of design, individuality and collective synchronization, emphasizes quality, and takes them as the purposes of enterprise development.



NOMINATION DETAILS

Xiao Feng Yin Yue Greentown Sales and Exhibition Center by Zhijun Zhong is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Xiao Feng Yin Yue Greentown Sales and Exhibition Center by Zhijun Zhong is Winner in Interior Space and Exhibition Design Category, 2021 - 2022.



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