DESIGN NAME: Chuankui
PRIMARY FUNCTION: Liquor Packaging
INSPIRATION: On the bottle, a panda image illustration is the basis of the whole design. It is composed of emerald green bamboo leaves, which is full of vitality and life, combining the panda's naive attitude with the natural elegance and beauty. In another part of the design, a "panda paw" can be found. The hollow design adds panda elements, which is also ergonomic and easy to take.
The design of the bottle cap adopts the form of "bamboo knots" with bamboo leaves carved in secret.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Chuankui has the meaning of "Sichuan leader". Since it is the leader, the rich and representative local culture is the source of the design of this wine.
Sichuan, China, is surrounded by mountainous mountains and dense bamboo forests. It is one of the important birthplaces and protected areas of China's national treasure "Giant Panda". Therefore, we used the image of panda and green bamboo to convey the design concepts of "environmental protection", "ecology" and "freshness".
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: -
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: It is worth mentioning that this packaging is made of "degradable materials", which adds to the ecological and environmental protection properties.
SPECIFICATIONS / TECHNICAL PROPERTIES: -
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RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2021-11-05 10:07:11
TEAM MEMBERS (1) : Muqiang Fu,Jingsong Lin
IMAGE CREDITS: Sungoo Design, 2021.
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