Hanshui 1906 Purified Water by Pufine Creative |
Home > |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Hanshui 1906 PRIMARY FUNCTION: Purified Water INSPIRATION: Wuhan suffered from the pain of the COVID-19 pandemic and became the focus of the worldwide attention. The design of packaging uses the form of "newspaper headlines", with the theme of "Wuhan is a heroic city", combined with different themes representing Wuhan culture, such as landscape, dialect, diet, architecture and so on,which to show the world the spirit of Wuhan after the epidemic, arousing everyone's confidence and hope for Wuhan's recovery. UNIQUE PROPERTIES / PROJECT DESCRIPTION: There are seven products in the entire range, the label design is in the form of "newspaper headlines",whic OPERATION / FLOW / INTERACTION: The packaging design of purified water-I love Hanshui 1906 turns a bottle of ordinary water into a carrier of enterprise, brand, urban culture communication.It interacts and spreads with consumers through different themes, changes the way of using products and experience scenes, so that consumers and products have become self-media for communication and sharing. PROJECT DURATION AND LOCATION: This project started in Wuhan in July 2020 and was completed in Wuhan in April 2021 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The bottle label is heat shrink label and the color is spot color. SPECIFICATIONS / TECHNICAL PROPERTIES: 550 milliliter TAGS: Packaging design, pure water, Wuhan, hero city, communication interaction RESEARCH ABSTRACT: Products combine the theme of the first anniversary of the deregulation of the Wuhan anti-epidemic with the cultural elements which can best represent Wuhan.Firstly,it can represents the characteristics of Wuhan City; Secondly,it can form differences with competitors; Thirdly,the way of turning products into a carrier of dissemination, showing the confidence and hope of Wuhan's recovery after the epidemic. CHALLENGE: What theme can represent the characteristics of Wuhan,and form a series which can be disseminated and shared. How to form differences with the packaging of similar products. What kind of visual style can be used to convey the firm strength and determination to fight the epidemic. ADDED DATE: 2021-09-30 11:24:33 TEAM MEMBERS (4) : Designer: Duan li；, Illustration：Wang shi jie；, Creative Director: Zhang Yanhui； and Technical director: Zhou Xiaoli. IMAGE CREDITS: Pufine Creative, 2021. |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Wuhan Pufine Advertising Co., Ltd. PROFILE: Pufine Design, established in 2012, is a comprehensive brand design agency with the core of "discovering brand opportunities to drive design". It adheres to the industry and consumer-oriented strategy and design to create higher value for the brand. He has won more than 20 professional awards at home and abroad. Pufine Design is composed of professional brand consulting and original design teams. It has complete and comprehensive creative output capabilities such as brand top consulting, brand gene shaping, brand image shaping, product packaging shaping, and commercial space shaping, providing enterprises and the market with complete and efficient solutions. Total brand building solutions. |
| AWARD DETAILS | |
 |
Hanshui 1906 Purified Water by Pufine Creative is Runner-up for A' Design Award in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Pufine Creative. · Click here to register inorder to view the profile and other works by Pufine Creative. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials |
  |
 |
