Open Air Corporate Identity by Ana Fatia and Sofia Silva |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Open Air PRIMARY FUNCTION: Corporate Identity INSPIRATION: With the world closing down, we needed to find solutions that go against the absence of creation and sharing with others. It is in the context of this reflection that together we decided that since we were all left in a standstill and fluctuating in time the best would actually be to go for an experience where everyone would be (metaphorical way) suspense in the air, in time, in fantasy and floating in the air. We found ourselves to redesign hope through action. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Open Air is the graphical identity & visual expression of the video mapping with vertical acrobatic dance show. The identity & visual graphical expression awaken connections and sensations felt immediately through abstract shapes that are also dynamic, organic, disruptive, nomad and adaptable. A language of fragments that are dissonant, heterogenous, transversal, surrealist, unstoppable; lines and compositions that transform themselves into an immersive illusion between 2D and 3D drawings. OPERATION / FLOW / INTERACTION: The interaction of our design between the audience is empathy, mystery, and information. The audience can feel a connection among colors and movements extracted to create mysteries and empathy. We will not reveal much but enough so they can be present throughout the moment. Moments before the show, waiting for the performance they can recognize all the elements of the brand they have already seen before. Therefore, this show gives the audience a total dynamic sense, not only because people have to be present at the performance, but because the show will reveal its own secrets while happening, making them absorb all the information. PROJECT DURATION AND LOCATION: The project started in February of 2021 in Lisboa and finished in Augusto. It was shown to the public in September at Estremoz. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The biggest challenge was the 3D elements in combination with the technical specifications of video mapping, together with the robotic part (performance of vertical dancing).They are two areas with characteristics full of specific and challenging technological components, in their three-dimensional operation, between space and time, especially when working with different components at a formal level, such as, textures, shadows, and reflexes. The combination of all these elements really need to be precise. SPECIFICATIONS / TECHNICAL PROPERTIES: Mupi 1185 mm x 1750 mm Poster A2 420mm x 594 mm Poster A3 297 mm x 420 mm Poster A4 210 mm x 297 mm Invitation DL 201mm x 99 mm Event Badge 100 mm x 140 mm T-Shirts XS, S, M, L TAGS: Semiotic Connection, Where video mapping meets circus, Immersive illusion, Semiotic Connection, Organic Movement, Innovation to transformation, Colours, Dynamic, Abstract, Graphic Identity, Motion Design, Visual Expression, Art Direction RESEARCH ABSTRACT: We approach art in different forms and we cooperate because we believe in hope. That hope we are interested in is about broad perspectives with specific possibilities, ones that invite or demand that we act. It is not a just transition, it is a just transition that is urgently needed. A transition that is based on our ethical awareness and understanding of the interaction between movement humans. The transformation of the urban and a magistral state by sharing among themselves what inspires us, what represents us, and what we oppose. CHALLENGE: The final result because we wanted the symbiosis of an artistic, expressive, in motion affirmative voice, without artifice, that breaks with any classical or modern channel assuming all of us. ADDED DATE: 2021-09-30 02:07:25 TEAM MEMBERS (3) : Creative & Art Director: Ana Fatia , Designer Graphic & Motion: Sofia Silva and IMAGE CREDITS: Main image #1: Sofia Silva, Optional Image #1 is Sofia Silva, Image #2 is Sofia Silva, Image #3 is Sofia Silva, Imagem #4 Video Credits: Art Direction AnaFatia, Graphic & Motion Design Sofia Silva Sound Credit: Oscar Benito |
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| Visit the following page to learn more: http://www.openair-show.com | |||||
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NAME: OSKAR&GASPAR PROFILE: Oskar&Gaspar providing the world with new digital creative experiences. They are a collective of visual and multimedia professionals, specialised in the areas of video mapping arts, body & face mapping, 3D-2D content creation, motion graphic and digital creatives. Over the last 10 years of activity, Oskar & Gaspar has elevated the game and marked the step of Video Mapping worldwide, not only for the innovative proposals it presented at the conceptual level, but above all for the creative use of the technologies to which it had access. Authors of concepts such as Face Mapping, Body Mapping and Ink Mapping, Oskar & Gaspar's creative work was essentially focused on exploring the relationship between video and the human body, with a special focus on the use of the video mapping technique and the possible transformations that the projection of 3D contents allow. These works have won several national and international awards to O&G, highlighting 2 "Vimeo Staff Pick" and 3 Silvers in the "W3 Awards". They collaborated with David Guetta and Chris Brown, attended the Cannes Lions Festival with their video mapping techniques and participated in America’s Got Talent, where they mapped the model Heidi Klum and reached the quarter finals. Other projects include summer and Christmas shows at Terreiro do Paço, participation in the Aura festival in Sintra, during various editions. In 2019, the first immersive exhibition on the work of a Portuguese artist, dedicated to Vieira da Silva and also his participation in the Golden Globes. Later, in 2020, they were invited to participate in the series Human, the World Within, a production for Netflix American. His work has been presented in several countries, including: Spain, France, England, Romania, United States, Singapore, China, Aruba, Brazil, Belgium, Italy, Sweden, Switzerland and Germany. |
| AWARD DETAILS | |
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Open Air Corporate Identity by Ana Fatia and Sofia Silva is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Ana Fatia and Sofia Silva. · Click here to register inorder to view the profile and other works by Ana Fatia and Sofia Silva. |
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