Secret Behind Magic Nuts Blind Box by Stora Enso China Packaging |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Secret Behind Magic PRIMARY FUNCTION: Nuts Blind Box INSPIRATION: Inspiration comes from Mondrian Composition with Red, Blue, and Yellow, advocate abstraction and simplicity, emblematic of natural force and spirit of pursuing inherence. Utilizes the essential ordinary elements to reveal the power of mystery. Elucidate the aesthetic thought of neoplasticism by modeling, balance, color, social psychology and artistic psychology. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Inspired by Mondrian composition, outer box graphic consists of well coordinated lines and three primary colors, integrate with simulative brown kraft paper color appropriately, bring the product attributes to end consumers in a imperceptible way: balanced and healthy nutrition from mixed nuts. Inner box maintains same color schemes, integrate with cartoon character illustration, by means of funny take out and role play game, enhanced the entertaining interaction. OPERATION / FLOW / INTERACTION: After tear off the tearing line and open the cover plate, consumers can pull out the inner box through the open hole by the finger hole, and other inner boxes will be pushed to the open hole place by inner automatic lifting mechanism one by one, thus, all box can be pull out. A role play game is ready to begin via permutations, combinations and twisting. Interesting interaction during all playing experience. PROJECT DURATION AND LOCATION: The project started in June 2020 and launched in April 2021 Beijing, China. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: All paper materials are food contact grade white board. Inner automatic lifting mechanism are made by 300gsm CKB and elastic string which has suitable tenacity, to meet the functional requirements, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink. SPECIFICATIONS / TECHNICAL PROPERTIES: Outer Box Size: 106 X 83 X 110 mm Top and Bottom Inner Box: 49.5 X 35 X 50 mm Left Inner Box Size: 49.5 X 35 X 53 mm TAGS: Nuts Packaging, Blind Box, Interactive Packaging, Crossing Dressing, Snacks Packaging RESEARCH ABSTRACT: Magic Box is a new blind box brand grew rapidly in the past 2 years. Brand owner want to introduce new product concept into traditional blind box: not only graphic attraction, but also different interactive experiences. CHALLENGE: Brand owner want to build a whole new blind box concept with good customer experience, not only good graphic pattern, but also interactive playing experience. the biggest challenges are to realize the automatic lifting mechanism, and coordinate the role play game element with inner boxes appropriately . ADDED DATE: 2021-09-29 07:50:26 TEAM MEMBERS (7) : Innovation and Design Director: Dick To, Senior Design Manager: Jinglun Cui, Structure Manager: Honglai Gong, Graphic Manager: Hong Zheng, Graphic Designer: Xiaoli Cui, Structure Designer: Simei Liu and Animation production: Cheng Yang IMAGE CREDITS: Stora Enso China Packaging, 2021. PATENTS/COPYRIGHTS: Structure utility model patent copyright belongs to Stora Enso China Packaging |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Stora Enso China Packaging PROFILE: Stora Enso is a leading global provider of renewable solutions in packaging, biomaterials, wooden construction and paper; the products provided by six divisions: Packaging Materials, Packaging Solutions, Biomaterials, Wood Products, Forest and Paper. Stora Enso China Packaging has multi production sites in Hebei, Guangdong, Zhejiang and Jiangsu Province, China. Our Innovation and Design Centers which are distributed in Beijing, Jiashan, Dongguan, Shanghai, Santa Clara(California) are offering one-stop packaging solutions to world-renowned customers with value-added service in design. |
| AWARD DETAILS | |
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Secret Behind Magic Nuts Blind Box by Stora Enso China Packaging is Winner in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Stora Enso China Packaging. · Click here to register inorder to view the profile and other works by Stora Enso China Packaging. |
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