Audio Technica Excellence Poster by Ligh. |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Audio Technica Excellence PRIMARY FUNCTION: Poster INSPIRATION: When observing the parts that make up the product and the natural grass, We found common ground in the shape and color of the fine details. When both were laid out flat, Incompatible things resonated with each other, creating a unique world. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Sound is there for humans, just like natural vegetation. As indispensable for human beings as well as nature The grass and seeds that are natural products and the precise mechanical parts that make up the music product are displayed side by side. In addition, This all works were composed using the photographs taken. Because it is important that this brand's products are analogue The texture of the picture was created with reference to an old handwritten vegetation picture book. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2021-09-27 14:11:52 TEAM MEMBERS (1) : IMAGE CREDITS: Ligh., 2021. |
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| Visit the following page to learn more: http://ligh.jp | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Audio-Technica PROFILE: As Japan’s leading audio technology producer, Audio-Technica has been long devoted to conveying authentic sound through their craft in analog technology. Over the 50-year journey, they have produced award-winning cartridges, microphones, and headphones; along with nationally and globally acclaimed transducer and cartridge technologies. Leveraging their profound history and engineering, they launched Audio-Technica Excellence, a product line pursuing the ideal analog experience. The cartridge is their first and still leading product since the company’s founding. Although mass production was considered an idealistic impossibility as each required highly meticulous production technology, they successfully made a breakthrough by using their expertise in analog technology. The usage of delicate coils is only possible with the precision of skilled craftsmen. |
| AWARD DETAILS | |
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Audio Technica Excellence Poster by Ligh is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Ligh.. · Click here to register inorder to view the profile and other works by Ligh.. |
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