A Touch A World Away Liquid Soap by Tiger Pan

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DESIGN DETAILS
DESIGN NAME:
A Touch A World Away

PRIMARY FUNCTION:
Liquid Soap

INSPIRATION:
A Touch A World Away Our inspiration comes from the intriguing glass carving on the windows of Moller Villa, a fascinating fusion of Eastern and Western architectural style. A mixed decorative styled pattern runs through the entire body, including the bottle pump and bottle sticker. Through combining different materials, it reflects a hazy and ambiguous tone, exactly the result we want to achieve - the bustling and fragmented memory of Shanghai.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
As one of the few "premium" toiletries, it is deeply intertwined with most Chinese people's lives. After nearly a hundred years of changes in several generations, Shanghai Medical Soap has become part of the most delicate and pretentious lifestyle in Shanghai. Thus, we aim to discover a way to guide younger consumers to relate with the product.

OPERATION / FLOW / INTERACTION:
How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.

PROJECT DURATION AND LOCATION:
The project lasts 2 month, designed in Shenzhen and produced in Shanghai.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
A mixed decorative styled pattern runs through the entire body, including the bottle pump and bottle sticker. Through combining different materials, it reflects a hazy and ambiguous tone, exactly the result we want to achieve, the bustling and fragmented memory of Shanghai. Nonetheless, it also derives the product's anti-slip function once held in hand.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 70mm x Depth 235mm x Height 235mm

TAGS:
Liquid Soap, Health,Beauty, Moller Villa, Shanghai memory, Tiger Pan

RESEARCH ABSTRACT:
After nearly a hundred years of changes in several generations, Shanghai Medical Soap has become part of the most delicate and pretentious lifestyle in Shanghai. Thus, we aim to discover a way to guide younger consumers to relate with the product.

CHALLENGE:
Through combining different materials, it reflects a hazy and ambiguous tone, exactly the result we want to achieve, the bustling and fragmented memory of Shanghai. Nonetheless, it also derives the product's anti-slip function once held in hand.

ADDED DATE:
2021-09-26 07:48:38

TEAM MEMBERS (7) :
Creative Director: Tiger Pan, Graphic Design: Qian Chi, Graphic Design: Meitao Ye, Image Editing: Juanjuan Wu, Image Editing: Yuling Zhu, Technical Direction: Zhangkun Xie and Project Manager: Krystal You

IMAGE CREDITS:
Image #1: Graphic Designer Tiger Pan, Shanghai Yaozao, 2021.
Image #2: Graphic Designer Tiger Pan, Shanghai Yaozao, 2021.
Image #3: Graphic Designer Tiger Pan, Shanghai Yaozao, 2021.
Image #4: Graphic Designer Tiger Pan, Shanghai Yaozao, 2021.
Image #5: Graphic Designer Tiger Pan, Shanghai Yaozao, 2021.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Shanghaizhizao Co., Ltd.

PROFILE:
When materials were extremely scarce around the beginning of the last century, "Shanghai Medical Soap" gave birth to China's first specialty soap. As one of the few "premium" toiletries, it is deeply intertwined with most Chinese people’s lives.



NOMINATION DETAILS

A Touch a World Away Liquid Soap by Tiger Pan is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

A Touch a World Away Liquid Soap by Tiger Pan is Winner in Packaging Design Category, 2021 - 2022.



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