DESIGN NAME: Success in the Long Run
PRIMARY FUNCTION: Commonweal Poster
INSPIRATION: Success in the Long Run
We are deeply honored for the invitation to design the logo and poster for UNAIDS 25th anniversary. The theme came from ancient China's "Book of Songs" and "Xunzi" - The road before us is long and hard, persist, and success shall be in the cards. It indicates courage and determination, to work immensely towards our goals. We used just one poster, presented both horizontally and vertically, which are adapted to the two display methods in English and Chinese language.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The UNAIDS Program was established in 1996 and plans to end AIDS in 30 years. For 25 years, we have been fighting for the rights and well-being of AIDS patients. However, prejudice, discrimination and inequality has always made it difficult to end AIDS for good.
OPERATION / FLOW / INTERACTION: We used just one poster, presented both horizontally and vertically, which are adapted to the two display methods in English and Chinese language, whilst expressing the same semantics.
PROJECT DURATION AND LOCATION: July 9, 2021; The project was done within 3 months. The design is finished in Shenzhen.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: Materials, Red fluorescent ink, Spot-color printing; Post the proportion, Vertical3: Traverse2
SPECIFICATIONS / TECHNICAL PROPERTIES: Width 933.3mm x Height 1400mm, paper print.
TAGS: HIV/AIDS, Tiger Pan, Commonweal Poster, The United Nations, Social Poster Design
RESEARCH ABSTRACT: He distinct red ribbon is an ingenious connection between the English quote, "ROAD AHEAD IS (LONG) AND HARD" and the Chinese quote, "daozuqie(Chang)". Linking both "LONG" and "Chang" was an interesting play on the graphics. With the intention to break language barriers, we integrated the long and countless hard work of the AIDS battle, hoping to spark genuine communication in society towards the AIDS community.
CHALLENGE: The distinct red ribbon is an ingenious connection between the English quote, "ROAD AHEAD IS (LONG) AND HARD" and the Chinese quote, "daozuqie(Chang)". Linking both "LONG" and "Chang" was an interesting play on the graphics.With the intention to break language barriers, we integrated the long and countless hard work of the AIDS battle, hoping to spark genuine communication in society towards the AIDS community.
ADDED DATE: 2021-09-26 03:38:07
TEAM MEMBERS (6) : Creative Director: Tiger Pan, Graphic Design: Yuxuan He, Graphic Design: Qiyuan Xiao, Image Editing: Lixian Zhou, Technical Direction: Zhangkun Xie, Miaorong Lu and Project Manager: Krystal You
IMAGE CREDITS: Tiger Pan, 2021.
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