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DESIGN DETAILS |
DESIGN NAME: Emotions
PRIMARY FUNCTION: Posters
INSPIRATION: I was reading a few psychology books recently and a question came to my mind: What would emotions look like in the visual world? So I did the research and created the posters with graphics and illustrations in English and Chinese.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Emotions is a series of posters that represent four different types of basic emotions - Joy, Anger, Sadness, and Fear. The posters also show the connection between emotions and facial expressions in visual form. The design was created in its own grid with abstract illustrations, vibrant colors, and dynamic typography. At the same time, each graphic, illustration, and typography also work as individual designs on its own.
OPERATION / FLOW / INTERACTION: This series of posters were designed for both digital and print applications. The posters can be viewed on screens, prints and OOH, etc.
PROJECT DURATION AND LOCATION: 2021 Los Angeles
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: The posters were created and designed with Adobe Illustrator and Photoshop.
SPECIFICATIONS / TECHNICAL PROPERTIES: Each poster application was designed in its unique form depending on the dimension. At the same time, all the poster designs work as a system.
TAGS: Graphic Design, Illustration, Posters, Visual Communication
RESEARCH ABSTRACT: The research of this project was based on information about the subject from the internet.
CHALLENGE: Emotions can be abstract and also representational at the same time. The challenge of the project was how to visualize emotions in playful and contemporary design/illustration styles. The research on the connection between facial expressions and emotions was also a challenge but an interesting subject.
ADDED DATE: 2021-09-03 04:33:57
TEAM MEMBERS (1) :
IMAGE CREDITS: English font: Raoul Audouin & Velvetyne Type
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Visit the following page to learn more: http://bit.ly/3k6UHOG |
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CLIENT/STUDIO/BRAND DETAILS |
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NAME: Rui Ma
PROFILE: Rui Ma is an award-winning senior designer based in Los Angeles. She focuses on graphic design, art direction, and digital design. She always has a passion for illustration and fashion. Her work incorporates bold, dynamic typography and illustration, along with energetic colors. Rui’s design inspiration comes from life, music, art, and other creative individuals she has worked with. She believes visual communication design through different kinds of media can help solve problems and change the world.
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COMMENTS |
Giulia Esposito |
Comment #14621 on December 27, 2022, 8:53 pm |
I am absolutely thrilled to see such a magnificent work of art. This "Emotions" poster is a powerful piece that truly captures the essence of human emotion. The combination of colors and shapes creates an intriguing visual that conveys an intense feeling of emotion. It's truly a captivating piece of art that will surely be appreciated by design enthusiasts everywhere. It's a work of art that is sure to stand the test of time. Congratulations to Rui Ma for receiving the A' Design Award!
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Mark Allen |
Comment #92671 on January 4, 2023, 7:27 pm |
This award-winning work is a fantastic example of how to visually represent emotions in the form of posters. The use of abstract illustrations, vibrant colors, and dynamic typography to create a unique grid is impressive. The research and understanding of the connection between facial expressions and emotions is evident throughout the design, creating a fun and creative way to communicate these feelings. Congratulations to the designer for creating such a captivating and visually stimulating work!
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Elisabeth Clark |
Comment #93709 on January 4, 2023, 8:54 pm |
I'm so inspired by Rui Ma's work, Emotions! Their creative use of graphics, illustrations and typography to visually represent four basic emotions - Joy, Anger, Sadness, and Fear - is truly remarkable. It's a beautiful demonstration of how design can be used to express ideas, thoughts and feelings. The vibrant colors, dynamic typography and abstract illustrations work together to create a powerful visual statement that conveys a powerful message. It's a great example of how design can be used to communicate and connect with others. Kudos to Rui Ma for creating such an impactful piece of artwork and for winning the A' Design Award!
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