DESIGN NAME: Weclip
PRIMARY FUNCTION: NFT Invest Platform
INSPIRATION: the existing online video platform's revenue generation method was limited to advertising and sponsorship, so the value of the content itself was not highlighted. weclip presents the potential for a new marketplace where content can be assetized, invested, and sold by giving digital asset concepts to the video content itself through nft(non-fungible token).
UNIQUE PROPERTIES / PROJECT DESCRIPTION: weclip is a new concept video platform that allows you to invest in video content through non-fungible token (nft). provide opportunities for video creators to generate revenue and opportunities for viewers to invest, presenting new possibilities for the digital market.
OPERATION / FLOW / INTERACTION: simply upload video content and receive investment in content. earn capital gains by selling your content.
PROJECT DURATION AND LOCATION: the project started in april 2021 in korea and finished in june 2021 in korea
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PRODUCTION / REALIZATION TECHNOLOGY: nft non fungible-token technology
SPECIFICATIONS / TECHNICAL PROPERTIES: this design is made with Adobe xd. it is based on iPhone X 1125px x 2436px and the icon is designed with 24px x 24px.
TAGS: nft, stock, video, content, invest
RESEARCH ABSTRACT: we analyze online video content consumption and high investment in cryptocurrency among people in their 20s and 30s in korea through desk research. based on the growth of the nft market that buys and sells digital content through market research, it hypothesized that the most consumed online video content can be used as a means of investment in the future. in addition, marketability was verified through the interviews between real video creators and video content viewers.
CHALLENGE: due to the nature of digital content that exists in virtual form without material form, it was easy to replicate, resulting in a lack of concept of ownership or original author. this characteristic made it difficult to incorporate investment. to solve this problem, we used a blockchain technology called nft (non-fungible token) and incorporated investment into buying and selling content.
ADDED DATE: 2021-06-28 07:30:47
TEAM MEMBERS (2) : motion designer : hyeongji kim and researcher : byeongho lee
IMAGE CREDITS: Youngchan Lee and Hyeongji Kim, 2021.
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