DESIGN NAME: Naive Blue Lab
PRIMARY FUNCTION: Photo Shooting Space
INSPIRATION: Naive Blue Lab is the new conceptual experience space launched by Naive Blue, a brand providing photo shooting services. It represents a brand extension that is young, avant-garde, trendy, imaginative and creative. Here, customers can experience more innovative services and products first.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The areas with different functions are distinguished by color, so that each space has independence and flexibility, and reflects the clean and professional feel of laboratory. A lot of detail Settings and exquisite materials are applied, so that the quality of the space has been enhanced.
Through the island-shaped layout and circular movement, combined with open and free exhibition, it brings customers a more flexible space experience.
OPERATION / FLOW / INTERACTION: /
PROJECT DURATION AND LOCATION: The project started in August 2019 and finished in December 2019.
Location of the project: 214-1, 2nd Floor, International Financial Center, Century Avenue, Shanghai, China.
FITS BEST INTO CATEGORY: Interior Space and Exhibition Design
|
PRODUCTION / REALIZATION TECHNOLOGY: Many market research was carried out about target market and similar stores.
SPECIFICATIONS / TECHNICAL PROPERTIES: The space area is 85 ㎡.
TAGS: photo shooting space, experience space, lab, future, clean
RESEARCH ABSTRACT: Research objectives: target customers
Methodology: Market research, desktop research
Results: to know about the expectations of customers
CHALLENGE: While expressing the pure artistic sense of the space, it also adds retail function and reflects the professionalism of the brand and the space at the same time.
ADDED DATE: 2021-06-28 03:08:51
TEAM MEMBERS (5) : Creative director:Ray Lee, Interior design:Xiaojuan Gu, Sheng Ye, Graphic design:cheeer studio, Rendering:Sheng Ye and Project management:Sheng Ye
IMAGE CREDITS: Image#1-Image#5 Photographer: Naive blue
|