Dragon Arise Game Ux by Tingting Fang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Dragon Arise PRIMARY FUNCTION: Game Ux INSPIRATION: the inspiration come from dragon, the visual elements are extracted from the dragon's eyes, the basic graphic unit. through the combination and arrangement method, the diamond elements are not only present in the logo identity, but also the motion graphic and ui library. UNIQUE PROPERTIES / PROJECT DESCRIPTION: dragon arise game user experience is a combination of creativity and operational design. Compared with most Mobile games, it needs more visual expression combined with the application of narrative techniques. OPERATION / FLOW / INTERACTION: Using XD to make user experience and interaction design flow ,review design with producer and team to ensure the functionality and usability,Then draft visual concept designs to help teams and products understand system relationships, information hierarchies, visual and animation styles, and creative design,Then draft the visual concept design, the vx designer will help with dynamic storyboard, to help the team and product understanding visually, about system relations, the information level, visual, and animation style and creative design, determine the concept of interaction design, last enter the formal resources design stage, animators will help iterate the demo video again at the same time. PROJECT DURATION AND LOCATION: Started in February 2021 and still iterating FITS BEST INTO CATEGORY: Interface, Interaction and User Experience Design |
PRODUCTION / REALIZATION TECHNOLOGY: The uniqueness of this project lies in the perfect integration of aesthetic needs, narrative expression, operational accessibility and creativity, and the creation of game interaction design by referring to the animation film production process SPECIFICATIONS / TECHNICAL PROPERTIES: Game ux for dragon arise, delivery contains demo video and design book. Please check more detail from the 45s video and the YouTube video. TAGS: Game ux, Logo design, motion graphic, VI, GUI, UI, UX RESEARCH ABSTRACT: This project aims to demonstrate the efficiency and creativity of the UX work Methodology and Process. In my previous work experience, I have been practicing how to find such a methodology to make the entire creative process of game ux replicable. There are three main directions in this process: creativity, design system and team formation. CHALLENGE: The game also belonged to the 3d card game category with certain operational difficulty. Due to the innovation of the core gameplay, many operational modes were complex and without reference goals. ADDED DATE: 2021-06-27 06:14:12 TEAM MEMBERS (4) : Tingting Fang, Yijun Liu, Yuezhi Li and Tongyue He IMAGE CREDITS: Image #1 ocean game,2021 Image #2 ocean game,2021 Image #3 ocean game,2021 Image #4 ocean game,2021 Image #5 ocean game,2021 PATENTS/COPYRIGHTS: Copyrights belong to Happyelements, Year 2012. |
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NAME: Tingting fang PROFILE: Tingting. UI/UX Lead at Happyelements，Over the past three years, my work experience has expanded from being an expert/lead artist on implementing psychology through human factors and ergonomics for user-centered products. Using creative leadership methods with Agile and Lean UX approaches, my team created innovative design experiences, interfaces, interactions and engaging visual and animated results for both PC and mobile games. Aside from my technical skills, I’m naturally curious and like to problem-solve. I am an eager learner who enjoys researching both current and emerging trends to stay up-to-date on the latest methods and technologies. My core strength is a visual designer with a passion for aesthetics, usability and heuristics. I’m also an enthusiastic teacher, finding new ways to communicate the UX process and improve team efficiency and artistic value. |
| AWARD DETAILS | |
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Dragon Arise Game Ux by Tingting Fang is Winner in Interface, Interaction and User Experience Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Tingting Fang. · Click here to register inorder to view the profile and other works by Tingting Fang. |
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