Blendlab Branding by Mengchao Wu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Blendlab PRIMARY FUNCTION: Branding INSPIRATION: A spoon immersed in a liquid will cause a distorted visual phenomenon due to refraction. This is the starting point to design a fun interesting logo. The handle of this spoon can rotate, fold, unfold to various extensible shapes. A distorted & extensible & steerable spoon made me remember a game called "Greedy Snake" which was very popular years ago. The spoon "walk" in the space, blend coffee, milk, tea, or fruits, like the greedy snake, always stay hungry for creativity. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The client came to me to create a unique & modern visual system for her upcoming drink shop in Wuhan, China. "Spoon" was selected as logo starting point. A spoon is a symbol to represent the idea of her shop: blend to create more inspirational flavors. Playing with the "Spoon in water cause refraction" idea and the inspiration taken from the game"Greedy Snake", different unique shapes of this extensible specific spoon are created. All sparkles eventually came to an exciting, strong, variable but unified visual system. OPERATION / FLOW / INTERACTION: This project started with a conversation with the client. Through the conversation, I find out the ethos of the brand and what the client wants to convey. Through further conversation and research, I gathered more information about the tone and language of Blendlab. Base on that, I started working on the keep concept and then developed the art direction for the brand based on the core concept. Then, I apply this visual language to all applications around this brand. PROJECT DURATION AND LOCATION: 2 mouths Executed in NYC and Wuhan, China FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Adobe suite, Branding, Visual System, Art Direction, Graphic Design, Logo Design, Printing, Package Design, Social Media Content Design SPECIFICATIONS / TECHNICAL PROPERTIES: Menu: 420mm x 594mm Cards: 88.9mm x 50.8mm Posters: 297mm x 420 mm 1 Cup Bag: 100mm x 230mm x110mm 2 Cups Bag: 200mm x 230mm x 110mm Cups for winter: 90mm x 58mm x 112mm Cups for Summer: 98mm x 60mm x 107mm Tissue: 230mm x 230mm Tape: 12.5mm x 5000mm TAGS: Branding, Graphic Design, Visual Identity,Coffee, Milk Tea, Modern, Unique RESEARCH ABSTRACT: The research included 3 parts: 1. Communications with the client. 2. Concept research. This part focused on what idea can make a spoon which I chose to represent the "blending to create inspirational flavors" idea more interesting and unique. 3. Visual research. According to the core concept driving from the result of step2, I need to find out how to use visual language to convey the concept in a mordern and unique way. CHALLENGE: 1. How to make the spoon interesting. 2. How to develop an exciting, strong, variable but unified visual system around that concept. 3. Color choose ADDED DATE: 2021-06-16 23:12:15 TEAM MEMBERS (1) : Moree Wu IMAGE CREDITS: Creative Direction:Moree Wu Art Direction:Moree Wu |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Blendlab PROFILE: Blendlab is an upcoming coffee/milk tea/beverage shop in Wuhan, China. "Blend to create inspirational flavors" is the core idea the owner wants to convey. Blendlab hopes to bring more special beverage experiences to the people living in Wuhan. |
| AWARD DETAILS | |
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Blendlab Branding by Mengchao Wu is Runner-up for A' Design Award in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Mengchao Wu. · Click here to register inorder to view the profile and other works by Mengchao Wu. |
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