Lab Future Construction Event Identity by Yu-Chi Chen

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DESIGN DETAILS
DESIGN NAME:
Lab Future Construction

PRIMARY FUNCTION:
Event Identity

INSPIRATION:
With the development of the global network, the distances and languages on Earth are no longer barriers as to communication with outer space. Therefore, the next subject established will be communication from the outer space. The creators explored the civilizations of the universe from the perspective of an alien observer, by reconstructing the current notes, signs, and symbols to develop a new language called Hou-Ru wen, which will be used to communicate with other planets in outer space.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Lab Future Construction explores and discusses the imaginative possibilities that will be manifested through construction. The exhibition has been constructed by curators, creators, different works, and visitors and focuses on the conversation between visitors and exhibition rooms. This abandons the idea of a one-way narrative through which information is fed to visitors. The exhibition transforms the differences between visitors and exhibition rooms. The transformed differences entail diversity in perspectives and various possibilities, which are advantages that can be used to further help construct this project’s new language.

OPERATION / FLOW / INTERACTION:
With the appeal of dialogue, the designers reconstructed the current notes, symbols and signs to develop a new language called Hou-Ru wen, which will be used to communicate with other planets in outer space. Each character of Hou-Ru wen has a corresponding sound, which can be converted into a message. Viewers can create their own text board through the electronic input. It can also translate and interpret other people's text boards. While browsing and constructing each other, it is also like digging out pieces of information from the earth.

PROJECT DURATION AND LOCATION:
The project started in January 2021 in Taiwan and finished in May 2021 in Taiwan, and was exhibited in Taiwan in May 2021.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The creators explored the civilizations of the universe from the perspective of an alien observer, by reconstructing the current notes, signs, and symbols to develop a new language called Hou-Ru Wen, which will be used to communicate with other planets in outer space.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Designers extended the concept to the exhibition venue, website, and catalog. Continuation of the spirit of LFC. Circulation, Co-construction and Constructing are the concepts of the exhibition. With the design of more entrances and exits, more people can be absorbed. It also expresses the spirit that communicates with each other regardless of region. As to online, added the participatory design.

TAGS:
possibility, construction, communication, outer space, sign, symbol, language

RESEARCH ABSTRACT:
In terms of the visual elements, the construction of Hou-Ru Wen mixes the word structures of Phoenician and Berber and uses Mandarin phonetic symbols as the spelling method for phonograms. The overall design referred to the layout of Sumer’s cuneiforms so that the writings are aligned with the bottom, which was also applied to all the visual identities.

CHALLENGE:
This time the theme is related to the text language system, any language system is a complex and rigorous logical composition. At that time, thinking about what form to interpret the language of the universe and what rules to make, is the most difficult part. Through the understanding and observation of the origin Earth's text, the unknown symbols on the slate are translated into design language sinks, which develop the Hou-Ru wen language that appears.

ADDED DATE:
2021-06-14 11:47:14

TEAM MEMBERS (3) :
Yu-Chi Chen, Shuo-Ci Wang and Jing-Win Xu

IMAGE CREDITS:
Image #1: Photographer Zuo-Heng Goon. Image #2: Photographer Zuo-Heng Goon. Image #3: Photographer Zuo-Heng Goon. Image #4: Photographer Zuo-Heng Goon.
Main image is Image #1, Optional Image #1 is Image #2, Optional Image #2 is Image #3


Visit the following page to learn more: http://construction2021.yuntech.design


CLIENT/STUDIO/BRAND DETAILS
NAME:
Department of Visual Communication Design, YunTech

PROFILE:
Established in 1991, the Department of Visual Communication Design focusses on a technical and vocational education tract. It is home to students who utilize their capacities in 5-senses design, brand image development, and culturally-relevant value-added design to create memorable experiences. We care about the theory-practice, technology-humanities, and local-global integration in preparing our students for their careers and advanced studies.



NOMINATION DETAILS

Lab Future Construction Event Identity by Yu-Chi Chen is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Lab Future Construction Event Identity by Yu-Chi Chen is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.



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