DESIGN NAME: Aging Like A Fine Wine
PRIMARY FUNCTION: Shop
INSPIRATION: As the saying goes, a good wine needs no bush. Yet, a good wine might need a great bottle to hold it posh. Same concept goes well with the new Choi Heong Yuen Bakery shop. The design concept of this newborn retail space corresponds to the idea of 'a fine wine improves with age.'
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The whole retail space is designed with lucidity yet with great quality. The overall layout and traffic flow are clear and easy to follow; still, with the use of refined materials, it brings out the gist of traditional bakery: pure but exquisite.
OPERATION / FLOW / INTERACTION: The use of mosaic tiles and new brand design represents the concept of combining both tradition and novelty. Through focusing on details, a new way of contemplating is born to appreciate the tradition.
PROJECT DURATION AND LOCATION: The project finished in December 2020 in Macau.
FITS BEST INTO CATEGORY: Interior Space and Exhibition Design
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PRODUCTION / REALIZATION TECHNOLOGY: The traditional Macau mosaic tiles are reshaped in a new color and new texture. By applying the vintage vibe of the mosaic tiles on the display shelves, the traditional symbol is integrated with the novel material and style. On the other side, to keep it creative and fresh, it also cooperates with the branding design, applying the graphics to the shelving with laser cutting on acrylic board.
SPECIFICATIONS / TECHNICAL PROPERTIES: The project is 118 square meters.
TAGS: Interior Space, Shop Design, Traditional, Bakery, Macau
RESEARCH ABSTRACT: The traditional bakery shop retains its heartwarming experience and pure tastes of their products. This time, it also focuses on brushing up their packaging, service and quality. Through improving different aspects of the brand, it shows the cultural heritage with a greater value and vitality.
CHALLENGE: While focusing on how to reshape the bakery shop, the designer also manages to achieve the goal of an eco-friendly approach with the use of materials. The display shelves are made by high-end Formica laminate fire retardant panels, which has obtained a number of international certifications of sustainable building materials, that are low in formaldehyde and VOC. These materials will not do harm to human body, which improves the overall quality in our environment.
ADDED DATE: 2021-06-08 08:39:56
TEAM MEMBERS (1) : Director: Clement Tung Jeun Cheng
IMAGE CREDITS: Image #1-5: Photographer Billy, Aging Like A Fine Wine , 2021.
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