DESIGN NAME: Epic Fail
PRIMARY FUNCTION: Photographic Series
INSPIRATION: This project was born out of the shock election result of Brexit and Trump. The certitude I was harbouring of both votes not being possible, accompanied by their reality, had a ripple effect on how I perceived mine, inspiring me to create a series of physical moments that become warped by our judgment.
I wanted these moments to feel surreal but look palpable, so researching ways of shooting this series without doing any CGI was crucial.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Inspired by the political events that shook 2016, this series observes the dissonance between our perception and reality in the age of social media and catered news feeds.
The aim was to question how our materiality can be warped by our opinions and judgements, using the existential currents of Jean Paul Sartre’s “Nausea”.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: The project started in October 2017 and finished in December 2017
FITS BEST INTO CATEGORY: Photography and Photo Manipulation Design
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PRODUCTION / REALIZATION TECHNOLOGY: wood, printed lycra, 3d printed plaster, high density foam, plexiglass.
With only slight retouching, all the effects were created in-camera using a mix of gravity defying rigs, 3d prints, and optical illusions that were tested and created in my workshop for 1 month.
SPECIFICATIONS / TECHNICAL PROPERTIES: Photography dimensions for all pictures are: 5457 x 3637 pixels
TAGS: photography, surreal, hand made, colours, technology
RESEARCH ABSTRACT: -
CHALLENGE: The challenge was finding ways to create multiple physical systems that could create a warped reality to be photographed. The upside down set with the computer screen spraying emoji's took two weeks of rebuilding until we could safely ask our model to lay down in it.
ADDED DATE: 2021-04-07 09:13:50
TEAM MEMBERS (5) : Assistant Photographer: Morgan Hill Murphy., , Models: Mathilde Steullet, Jahvel Hall., and Set Build: Will Vincent, Brin Frost, Mathilde Steuillet
IMAGE CREDITS: Image #1
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017
Image #2
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017
Image #3
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017
Image #4
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017
Video credits:
Created and Directed by : Greg Barth
Written by : Greg Barth & Joe Hampson
Starring : Jahvel Hall, Mathilde Steuillet
Voiced by : Lolly Adefope, David Elms, baker terry
Director of Photography: Pau Munoz
Music & Sound design : Nookaad Productions
Graphic design : Futurneue
Art Director : Will Vincent
Set design : Greg Barth, Mathilde Steuillet, Brin Frost, Will Vincent
Editing : Greg Barth & Alex Da Cunha
Post Production : Phillipe Medina, Greg Barth
Colour Grade : Jessica Vile @ Framestore
Colour producer : Chris Anthony @ Frametore
PATENTS/COPYRIGHTS: "Copyrights belong to Greg Barth, 2017."
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