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| DESIGN DETAILS |
DESIGN NAME:
Imagine Center
PRIMARY FUNCTION:
Visual Identity
INSPIRATION:
The brand profile and design was inspired by a main pose in yoga and meditation practices called "Sukhasana"; where the physical shape of the body was used in the sketching of the logo and the soul is being represented with a shape and a color taking the center of the design as the soul is the center of the body. And as a designer and an artist meditation and yoga have been a big part of my creative thinking process, so when it came down to designing a profile for a yoga and meditation center, it gave a strong enough motive to practice my proficient into coming up with the identity.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design is a visual identity and branding for a yoga and meditation center -"imagine Center"- where visuals and design play a main role to achieve the meditation and yoga center goals, therefore the golden ratio was used to abstract the ancient yoga pose "Sukhasana"; reaching a balanced visual look that fits the character of the center. The logo was represented by the body shape and soul.
OPERATION / FLOW / INTERACTION:
The visual identity of the brand includes designs for the interior look of the center, packaging, signs, advertisements, and online media.
PROJECT DURATION AND LOCATION:
The project started in October 2020 and was successfully completed in January 2021 in Saudi Arabia, Riyadh.
FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY:
The shape of the human body in the "Sukhasana"; yoga pose was an inspiration to use the golden ration creating a visual representation for the brand's idea, and it was implemented using vectors to reach the highest quality of print. simplicity is the most complicated form of beauty therefore the design took a very simple path yet very detailed and elegant.
SPECIFICATIONS / TECHNICAL PROPERTIES:
The product's design used vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The logo could be used separately by the Client to identify themselves by engraving it on different materials.
TAGS:
Identity, Branding, Theme, Packaging, Logo, Meditation, Wellness, Spa, Yoga, Mental health
RESEARCH ABSTRACT:
Meditation science in the kingdom of Saudi Arabia, is one of growing practices in society. Due to the response- to the field of relaxation- professional meditation centers are having more of attention from business investors and a shed of light by the known health care organizations. The design presents meditation using colors inspired from nature such as: Sun, Wood, Stone, sky, and greenery. And the graphic element on the design was inspired from the physical meditation and yoga poses.
CHALLENGE:
Saudi Arabia has a wide range of diversity in cultures as well as varying history of arts in many different regions of this large country. The main challenge in the creative process was to come up with the theme and patterns in that connect and unify these regions in attempt to represent the Saudi Arabian multiple cultures.
ADDED DATE:
2021-03-07 17:45:58
TEAM MEMBERS (1) :
IMAGE CREDITS:
Satie Eljack, 2020.
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Satie
PROFILE:
Satie Eljack is an ambitious artist and design innovator, bringing to life various elements of visual stimulation for the mind and soul that began in 2006 but lasts a lifetime. His creations are captured through branding, advertising, print design and collage art. Africa is the source of his inspiration, specifically Sudan. Collaboratively offering clients brand strategy, social media campaigns, and illustrative music releases.
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| COMMENTS |
| Giulia Esposito |
Comment #14066 on December 27, 2022, 5:47 pm |
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I am absolutely in awe of the innovative Visual Identity created for the Imagine Center. It is incredible to see how the designer used a simple concept to create a powerful message. The graphics, illustrations and visual communication design used are nothing short of brilliant and truly capture the essence of the project. It is remarkable to witness the level of creativity and skill that has gone into creating this award-winning work. Congratulations to Satie Eljack for their outstanding achievement!
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| Paul Williams |
Comment #61805 on January 3, 2023, 10:57 pm |
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I am truly inspired by the award-winning design of Imagine Center. Satie Eljack has managed to capture the essence of a yoga and meditation center in a visual identity that is beautiful, balanced, and simple. By using the golden ratio to abstract the ancient yoga pose “Sukhasana”, Satie Eljack has created a visual look that perfectly reflects the character of the center. The inspiration taken from the physical shape of the body and the soul captures the essence of meditation and yoga. The research conducted by Satie Eljack in the kingdom of Saudi Arabia and the use of colors inspired by nature is truly remarkable. The challenge of representing multiple cultures in Saudi Arabia through a unified theme and pattern is a commendable feat. Finally, the use of vectors to achieve a high-quality print is truly remarkable. Congratulations to Satie Eljack for such a wonderful design.
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| Paul Phillips |
Comment #72568 on January 4, 2023, 3:55 am |
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I absolutely love this work! It is incredibly inspiring to see how the designer has used the golden ratio to create an abstract representation of the ancient yoga pose. The representation of the body and soul in the logo is incredibly clever and beautifully reflects the character of the yoga and meditation center. It's no wonder that this piece of design won the A' Design Award - it is simply stunning!
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| Elena Petrenko |
Comment #76006 on January 4, 2023, 5:35 am |
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This award-winning work is a brilliant reflection of the balanced visual look that connects multiple cultures in an elegant and detailed way.
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| Adam Harris |
Comment #82887 on January 4, 2023, 9:46 am |
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I am in awe of the creativity and beauty of this award-winning visual identity for a yoga and meditation center. The design is a perfect blend of aesthetic and functionality, as the golden ratio was used to abstract the ancient yoga pose “Sukhasana”, creating a balanced visual look that captures the character of the center. The logo also symbolizes the body and soul, which is an inspired representation of the concept behind meditation practices. The research into the meditation science of Saudi Arabia, and the use of colors inspired by nature, further elevates the design and speaks to the importance of connecting the multiple cultures of the country. This design is truly deserving of an A' Design Award!
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| Chloe Turner |
Comment #89411 on January 4, 2023, 3:48 pm |
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I'm so inspired by the creative thinking process behind this award-winning work! The idea of using a physical shape to represent the soul and to place it in the center of design is absolutely brilliant. I'm also very impressed by the way the designer has managed to bring together a meaningful concept and a powerful visual identity. This work is truly a testament of the designer's creative talent and their ability to come up with something that is both meaningful and visually striking. Congratulations to Satie Eljack for their success and this amazing work!
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| Mark Allen |
Comment #91192 on January 4, 2023, 5:47 pm |
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This award-winning work is an outstanding example of how visuals, design, and the golden ratio can come together to create a beautiful and balanced visual identity for any yoga and meditation center. The inspiration from the ancient yoga pose Sukhasana is truly remarkable, and the use of colors inspired by nature and graphic elements from physical poses is truly inspiring. The challenge of connecting multiple cultures from Saudi Arabia is met with grace and simplicity, resulting in an elegant and detailed design. Congratulations to the designer for creating this wonderful work and for winning the A' Design Award!
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| Elisabeth Clark |
Comment #92448 on January 4, 2023, 7:12 pm |
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I am so inspired by Satie Eljack's work and their creative use of the golden ratio to abstract the ancient yoga pose "Sukhasana". The design truly captures the essence of the yoga and meditation center with the body shape and soul at the center. I appreciate the research that went into the design, and the use of colors inspired by nature. This design is a beautiful representation of meditation and yoga and I am in awe of its creativity. Congratulations to Satie Eljack on their well-deserved A' Design Award!
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