Xiushanghua Branding by Jiayi Lu |
Home > Winners > #123124 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Xiushanghua PRIMARY FUNCTION: Branding INSPIRATION: The brand logo of “Xiushanghua” is designed and made with the traditional Chinese pattern "Auspicious Clouds" and the unique shape of flower windows in Suzhou, and through the graphic processing of compound aesthetic rules. Xiangyun means auspiciousness in traditional Chinese patterns, and is also called "Neon Clothes" in Eastern mythology, which means "fairy clothes". UNIQUE PROPERTIES / PROJECT DESCRIPTION: As an important part of Chinese traditional culture, Su embroidery carries China's long history and national wisdom. As the representative brand of new Su embroidery, “Xiushanghua” bears the important responsibility of inheriting the past and the future. Combining traditional cultural connotation with contemporary aesthetics and artistry is our positioning of this brand style. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project was first launch in February 2020 in Suzhou, China and finished in December 2020. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Technology / Spot color printing and hot stamping process. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Branding, China, Culture, Embroidery, Fashion RESEARCH ABSTRACT: Combining traditional cultural connotation with contemporary aesthetics and artistry is our positioning of the brand style. The concept of combining inheritance and fashion not only sets the tone for the vision, but also guides the new development direction of the traditional handicraft industry. CHALLENGE: Xiangyun means auspiciousness in traditional Chinese patterns, and is also called "Neon Clothes" in Eastern mythology, which means "fairy clothes". The tangible objects are transformed into abstract artistic patterns through graphic language, which reflects the profound background of the brand culture, and is more in line with the theme of the brand, as well as the founder's foresight about the brand. ADDED DATE: 2021-03-07 07:43:30 TEAM MEMBERS (1) : Creative Director: Sha Feng,Art Director: Jiayi Lu,Graphic Designer: Sha Feng, Li Peng. IMAGE CREDITS: Photographer / Jiayi Lu Illustrator / Sha Feng PATENTS/COPYRIGHTS: Copyrights belong to SoFeng Design, 2020 |
||||
| Visit the following page to learn more: https://www.sofengdesign.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Xiushanghua PROFILE: As an important part of Chinese traditional culture, Su embroidery carries China's long history and national wisdom. As the representative brand of new Su embroidery, bears the important responsibility of inheriting the past and the future. Combining traditional cultural connotation with contemporary aesthetics and artistry is our positioning of this brand style. |
| AWARD DETAILS | |
 |
Xiushanghua Branding by Jiayi Lu is Winner in Graphics, Illustration and Visual Communication Design Category, 2020 - 2021.· Press Members: Login or Register to request an exclusive interview with Jiayi Lu. · Click here to register inorder to view the profile and other works by Jiayi Lu. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Jiayi Lu's Graphic Design?
You will most likely enjoy other award winning graphic design as well.
Click here to view more Award Winning Graphic Design.
  |
 |
